
Docebo Inc
TSX:DCBO

Docebo Inc
Docebo Inc., a trailblazer in the realm of Learning Management Systems (LMS), has woven its narrative into the digital transformation tapestry, reshaping how companies train their employees and partners. Born in Italy and now headquartered in Toronto, this tech entity skillfully navigates the intersection of innovation and education by providing a cloud-based platform that simplifies and enriches corporate training experiences. Docebo leverages artificial intelligence to tailor content delivery, learning paths, and assessments to individual user needs, enhancing engagement and effectiveness. By transforming traditional training sessions into dynamic, interactive online experiences, Docebo addresses the fast-evolving educational needs of an increasingly remote and global workforce.
The company's business model pivots on a subscription-based strategy that ensures a steady stream of recurring revenue, characteristic of SaaS (Software as a Service) enterprises. This model not only provides financial stability but also fosters long-term customer relationships. Docebo's clientele ranges from small businesses to large enterprises, drawn by the promise of scalable solutions that can evolve in line with their growth. By constantly augmenting its platform with new features and integrations, Docebo strengthens its competitive position in a crowded market. Essentially, the company makes money by providing a sophisticated yet user-friendly toolkit that empowers organizations to create, manage, and track learning experiences, all while driving their digital transformation agendas forward.
Earnings Calls
Docebo's recent earnings call highlighted a significant transformation towards an AI-first learning platform, anticipating growth to 100 million users in five years. The new product modules have enhanced adoption among existing customers. The company expects adjusted EBITDA margins boosted to 14.5%-15% for Q1 2025, although revenue recognition is offset by seasonal costs. Despite a minor decline in net retention to 100% due to a large customer loss, management anticipates recovery through strategic enterprise contracts. Recent strategic partnerships and a shift to long-term contracts signify a robust future demand trajectory.
Good morning, everyone, and welcome to the Docebo Q4 2024 Earnings Call. [Operator Instructions] I'd now like to turn the call over to Docebo's Vice President of Investor Relations, Mike McCarthy. Please go ahead, Mike.
Thank you, Julianne. Earlier this morning, Docebo issued its Q4 2024 results. The press release, which included a link to management's prepared remarks and our quarterly investor slide deck were all posted to our Investor Relations website. This morning's call will allow participants to ask questions about our results and the written commentary that management provided this morning. Before we begin this morning's Q&A, Docebo would like to remind listeners that certain information discussed may be forward-looking in nature.
Such forward-looking information reflects the company's current views with respect to future events. Any such information is subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those projected in the forward-looking statements. For more information on the risks, uncertainties and assumptions relating to forward-looking statements please refer to Docebo's public filings, which are available on SEDAR and EDGAR.
During the call, we will reference certain nonfinancial IFRS measures. Although we believe these measures provide useful supplemental information about our financial performance, they are not recognized measures and do not have standardized meanings under IFRS. Please see our MD&A for additional information regarding our non-IFRS financial measures, including reconciliations to the nearest IFRS measures. Please note that unless otherwise stated, all references to any financial figures are in U.S. dollars.
Now I'd like to turn the call over to Docebo's CEO, Alessio Artuffo; and our Interim CFO, Brandon Farber. Operator, we're ready to take questions.
[Operator Instructions] Our first question comes from Robert Young from Canaccord Genuity.
You said in the release that you had an improvement in your competitive position. You noted a bunch of new product releases at Inspire in the back half of the year. And so can you talk about adoption with existing customers and maybe the recent new wins of these new products been influencing that?
Good morning, Rob, and everyone. We are very satisfied with the impact -- with the early impact of the three new product modules that we've recently released, namely our offering of community and analytics component. They have been meaningful contributors to our quarter, and we have greater expectations for this year and the years to come.
But let me take the opportunity given the question to level set where we are today at Docebo strategically from a product standpoint and where we're going in the future. First, I'd like to underscore where we are today. Today, just as a reminder, we are the single most appreciated enterprise LMS in the market addressing both enterprise and customer experience needs, okay? And as we do that, currently, we serve over 40 million users worldwide.
And this number is only set to grow. We expect this to reach about 100 million users over the next 5 years, and that's a pretty conservative estimate. So what does Docebo today ultimately enable for our customers? Today, as you all understand very well, we essentially support upskilling and reskilling strategy at scale, okay? And as our users grow and continue to grow what we've been doing with these new products, these new modules, we've continued to add capabilities and Gen AI and AI are helping us accelerate that.
Now that is the Docebo today. But what's changing? The workforce is changing. There is workforce transformation occurring. Over the next five years, okay, about 40% of the workforce and their skills are going to change dramatically. And even more, organizations in most instances don't have the tools and the knowledge to understand their current skill gaps, okay? So we are effectively anticipating this transformation in the market.
We are going to execute aggressively on our road map to transform what it is Docebo today, the LMS for enterprises to an AI-first learning platform that addresses a broader set of learning needs, okay? What does that mean? In short, LMS learning means addressing primarily passive use cases, combined with classroom or virtual classroom at best. But the future of learning, the transformation that is undergoing requires a different approach.
That is hyper-personalized learning, automated, highly experiential hands-on and effectively measurable, okay? That is our vision. Our vision is to transform Docebo from the strongest enterprise LMS into an AI-first learning platform, an ecosystem that adapts to individuals' needs. And finally, the way we're going to do that is to leverage Gen AI in a really significant way. And we're going to leverage techniques like Agentic to augment and accelerate things like Platform Administration and Business Process Management.
But I can't share it all because Docebo Inspire is upcoming in April. I hope to see many of you there, and I will be sharing a lot more insights pertaining to the strategy. In conclusion, I am so happy with the recent updates to our product and in new modules, but I'm equally thrilled and incredibly excited about our strategy and vision for the future.
Okay. And for my second question, just could you give us a quick update on FedRAMP, all the activities and where traction is and whether there's any impact from DOGE on the current customer base around the engagement you've gotten around FedRAMP, how that might be changing your expectations for the near-term? And I'll hop back in the queue.
Exciting update and I pass it to Brandon Farber.
Hey Rob, I'll take that question. So let me just take a step back. So first of all, during the quarter, we got listed on the FedRAMP marketplace with the sponsoring agency. Subsequent to year-end, in January, we started the audit process with the FedRAMP PMO office, and it's going very well. We're two months into that process. And with the visibility we have today, we expect to achieve ability -- Authority to Operate, which is considered ATO status by the end of Q3.
At that point, we can start bidding and winning on contracts. With regard to DOGE, if you actually look at the White House press release, the DOGE's mandate Section 4 says it is required or is going to look at modernizing federal technology and software to maximize efficiency and productivity. That plays directly in Docebo's hands. If you think about HCM software in the government space, we estimate roughly 60% remains on-prem.
This is clunky old software that was likely built 10 to 15 years ago. And if you think about how much money they have to spend on maintaining this, this is managed service provider, i.e., consulting spend or large bloated internal IT that are maintaining the system that is just not best in breed. There's no doubt in my mind that being more efficient -- they spend less money moving from on-prem to the cloud with a much better experience.
Secondly, we've been tracking RFPs in the market, and we've noticed a trend where certain of our competitors have won contracts and the RFP states, we awarded this contract because they were the only vendor that responded to the RFP. Rob, if you think about price discovery, if you think about the ability to figure out what is the actual market price of the cost per user, you can't do that by having one vendor.
Personally, if I was on the DOGE, I want as many software providers FedRAMP-compliant as possible, having two to three vendors respond to RFPs so that you can actually figure out what is the fair market value for this learning software. Needless to say, we are just excited about the FedRAMP opportunity today as we were 12 months ago.
Our next question comes from George Sutton from Craig-Hallum.
Alessio, I wondered if you could give us a little bit more of a sense on the Agentic AI offering. Within the learning -- is this really within the learning ecosystem? I'm just curious how much enhanced engagement would this give me as a user versus how I might have engaged before?
Great question and super exciting. I would say Agentic AI is a relatively new trend that certainly has gotten media attention over the past several months. But at Docebo, we've been thinking about the underlying problem that Agentic addresses for a really long time. The underlying problem, one of the main key issues that an Agentic strategy addresses is the need for a software to be easier to use for automation to be increased and for time to value to be accelerated.
Agentic is a response to those needs. We've seen over the past several months across the board, several start-ups operate Agentic marketplaces and grow very fast, effectively capitalizing on the need to integrate multiple technologies, whether they are LMSs or ERPs or CRMs in basic task management that are time-consuming, tedious and repetitive. There are short-term, midterm and long-term wins that we're thinking about in this regard.
We're very pragmatic in understanding that our customers in this era today and in the future want an LMS that is easier to manage so that their energies and their skills can be put to use in more qualitative parts of the work. And so what we want to accomplish is a strategy that plays twofold. Number one, we want to introduce agents that will enable our customers to execute simple to very complex tasks within the Docebo platform.
That can be something as simple of running a report or something more complex of a workflow within the system that requires decision-making ability because Agentic doesn't just mean going from feature A to feature B, but also introduces the level of decision-making that agents intelligently are granted to do. To do this, we've built our own proprietary AI Platform-as-a-Service.
This has been our work for the past couple of years since we have acquired Edugo, a move that started under my predecessor, Claudio, and is now bearing fruits, and it's essentially our backbone for anything AI acceleration. Finally, we're going to use Agentic to dominate the market. How are we going to do that?
We're going to extend the agents not only to automating what will be features within Docebo, but it will become a place where L&D professionals can improve not only Docebo's life, but tasks across Docebo and other platforms, whether they are other LMSs, other skills management platforms. Our goal is to create a new UI for L&D execution and L&D professionals and agents allow this. Agents are the new integration framework. Agents in the future will be the new UX. And we are all over it. I hope that answers.
Super. I look forward to seeing that at Inspire. So one other question. You've had multiple few leadership changes over the past several months. I'm just -- I think it'd be helpful if we can get an update on how the group is functioning together. Any sort of changes to the go-to-market plans? Just a general update there, I think, would be helpful.
Absolutely. So since becoming CEO, even starting from the interim phase and then permanent as of a few months ago, I've always thought that it's imperative that we could equip ourselves with the skills needed to win the market over the next 5 years. So the changes that have occurred have that priority and that objective. We have brought on board recently very talented individuals, leaders in their respective categories.
I name Brandon Carson, for example, an undisputed leader in learning strategies that has operated with some of the best companies in the world. I name Lauren Tropeano, our new Chief People Officer, and that has operated at high-growth and high-scale companies in very -- in setting up very modern people-centric strategies.
These people are going to be at the center of our transformation as a company that as I described before, will require new skills in this new AI-first era. Now with that said, I also want to acknowledge that talented individuals like Sukaran Mehta, our soon to be former CFO are leaving the company. And listen, Sukaran is not only a friend, but one of the most talented people I've met. He found an opportunity that was very exciting for his life.
But the part that I am more excited about is that we took the time to develop internally our successor. And Brandon Farber, our now Interim CFO, is a phenomenal leader. And Docebo has this strategy in mind, this capability of building leaders from within that I'm super proud of. It shapes our culture. So I believe combining new strong leaders with the existing growth of leaders from within that preserve the existing culture of the company is the right formula to win in the long run.
Our next question comes from Joshua Baer from Morgan Stanley.
I was hoping you could give an update on where you are as far as these larger ACV lands? Like are you landing wall-to-wall as companies are choosing you for your core LMS and you're ripping and replacing legacy systems or how much is the focus on landing in a single department or for a specific use case and then expanding from there?
We are not necessarily focused, Josh, on an all-in win wall-to-wall from day 1. Our goal is to enter organizations and leverage the fact that when we enter a company, we have a services and success organization that enables us to gain trust, credibility and value very quickly. The example that we have published in this release of lululemon where that signed with Docebo in 2021 and recently expanded a customer experience-related use case is, I would say, a premier example of our strategy.
With regards to what we call internally as well deals, organizations that [indiscernible] reach out to Docebo as part of their RFP process for a more wall-to-wall or end-to-end use case, those deals are complex in nature. They are not very easy to pin down to the existing months of signing. And as a result, they are not easy to forecast exactly in the right quarter. Procurement strategies remain very conservative.
As such, we not always are able to forecast with exact precision in any given quarter. But the good news is those deals continue to augment both in our pipeline and it's reflected in our average ACV that has been growing significantly in quarter four, as you can see, from $70,000 to $83,000 per new customer. I'm very excited about our progress in enterprise. I believe there is a lot more work to do.
At the end of the day, we're a company that $220-or-so million of ARR has a lot of steps to take to improve in our execution and efficiency. But we're on the right trajectory. And with the product strategy that we have in mind, combined with the customer-obsessed mentality that we have in our DNA, I believe that these deals will become not only more and more, but we will be able to even forecast them better in the future to come.
And one for Brandon on margins. The sales and marketing and R&D as a percentage of revenue was up slightly. I guess I was just wondering is there more room for operating leverage in these areas? Like is that where this headcount reduction comes in? If you could talk a little bit about the different expense categories in 2025 and what we should expect?
Yeah, Josh. Regarding the headcount reductions, I would say it wasn't really -- it was broad brush. So we didn't look at specific department. We [ look at ] specific region. It was broad brush across the company. Regarding sales and marketing, is there ability for efficiencies? The answer is yes. We truly believe that is the response for every single department.
Roughly 12 months ago, we started on this journey of implementing not only AI in our product, but utilizing AI internally. We've achieved significant efficiencies from pipeline generation, sales operations, customer support, R&D, and we're really just in Phase 1 of that. So part of this headcount reduction, part of this efficiencies you're going to see going forward is just a result of us being able to do more with less.
Our next question comes from Ryan MacDonald from Needham.
Maybe first to start, it was noticeable the sort of increased commentary around customer wins through SI partners in the quarter. Just curious as to sort of the magnitude of ramp-up that you're continuing to see with your SI partners. And as we think about how this translates into '25, can you talk about the sort of percent of, say, pipeline that is partner-driven at this point versus direct? And how is that informing your incremental investments in sales headcount for '25?
Relative to SIs, the first thing I would like to say is we've built several months ago, we have revamped and rebuilt and grown our strategic partnerships group under the leadership of a phenomenal leader named Travis Burke. He has built a team that together with our revenue organization has been able to grow our system integrators, if you will relationships in a very significant way.
So much of the work that we -- much of the outcomes we're seeing are the part of the strategy that began with these investments and under this leadership. With that in mind, we have primarily today two SIs that contribute to more than 50%, really more than 70% of the SI-related deals, meaning deals that are influenced or originated by SIs.
As far as the growth of these deals and as far as how this will continue to progress, we expect, of course, that it will be natural that our success in the federal space once ATO is achieved will be tied and supported by the strategic alliance that we formed several months ago and announced with Deloitte. We have a very significant practice and depth in the government business as a whole, also public sector, but certainly will be helpful to accelerate our penetration in the federal space.
There is no doubt about that. But with regards to the nongovernment book of business, what we're seeing is the following trend. We're seeing a situation in which RFPs happen where selected SIs are already inside the account and facilitate our short listing because they have trust and knowledge of Docebo's capabilities, okay or a situation in which an SI may not be yet in the account.
However, we have co-selling strategies and entering any Fortune 1000 company or any large company in isolation, meaning standalone efforts as opposed to combined efforts with companies like Accenture or Deloitte, of course, has -- it's a meaningful go-to-market motion and has a strong impact on win rates. So we have a lot of work to do more on SIs, but we're very satisfied. And as far as the percentage of deals where an SI is attached to pipeline, while we don't disclose that number directly, I can say it's very meaningful and trending up.
Ryan, I'll just add, part of that plays into our revenue guide as well because professional service revenue, we do expect to be relatively flat year-over-year. And that is a direct contribution to the success we're having with our large strategic SIs where they're taking 100% of professional service revenues.
We're taking 100% of the high-margin accretive subscription revenues. And from a headcount perspective, which you mentioned as well, where it really becomes more efficient is that we require less people in professional services because they are the ones doing the implementation.
Super helpful color there. I appreciate it. Maybe as a follow-up, just generally, I'm curious about the Generative AI dynamics that you're seeing in the market, particularly as we look at a number of companies, Docebo included, as you talked about, are sort of undergoing this evolution and really shift in focus to integrate Generative AI more within the -- within your infrastructure. And you're taking a strategic initiative to sort of reduce staff as a part of that.
Are you seeing -- I think as you sort of think about that and sort of other companies doing sort of similar approaches, one thing we picked up in the HCM space is that this creates a potential risk of, let's call it, fewer seats or sort of downsells because of just reduced staff as more companies invest in Gen AI. Is that a risk for Docebo as you think about '25 and beyond of just sort of this reduction in headcount sort of potentially having a potential impact to hurt the topline or are there ways that you're contracting to be able to insulate yourselves from that?
We actually are taking a view that the Gen AI advance and capabilities that we have on our road map will be accretive not only to our revenue by generating more opportunities for new streams of revenue relative to new products that we're going to be launching, but also offer an opportunity to increase the stickiness of our base.
That is done by not only introducing new Gen AI features, but infusing Gen AI in our existing product in a way that customers will be using our platform to doing more things. For example, creating content pervasively in the system in multiple ways. We have not seen a trend where we expect this to necessarily have an impact on the [indiscernible] aspect, but we will monitor any future trends.
I'll just add to that is keep in mind, Docebo is 65% of our ARR is hybrid and external customer experience. So when we think about Gen AI, when we think about headcount reductions, that ARR is relatively protected. Secondly, you'll note in the prepared remarks, we actually did an incredible job this year signing long-term contracts. We had about a 200% increase in contracts of 5 years or greater. That just shows the stickiness and the willingness of the enterprise buyer to sign long-term deals. These are deals where the headcount, the user base is locked in for a long period of time.
Our next question comes from Suthan Sukumar from Stifel.
First, I wanted to touch on the attach rates of 15% plus for the new products that you launched late last year. This is ramping up pretty significantly, I think, better than expected in my view, which is pretty impressive. Can you speak a little bit about what offerings are seeing the most demand? And how much of an impact is the new pricing strategy playing here?
I'll start off on the new pricing angle. Obviously, we reported very impressive new logo ACV of $83,000, which was up 70% year-over-year. There's a number of puts and takes in that number. And it's really hard to rip apart how much does it relate to increased attachment rates and how much relates to the new pricing model. From a new pricing model perspective, it's gaining significant traction, and it's really resonating with our customer base.
We really do expect the benefit of higher ACV on new logos and improved retention rates over time. When it comes to attachment rates, it was really broad-based across the new products. I wouldn't say one product was performing better than the other. They are also solving important use cases, important problems and achieving significant ROI for our customers.
Okay, great. Next, I wanted to touch on FedRAMP. It sounds like you have a little bit more visibility here on the timelines and the process. You're calling for end of Q3. Is this final certification milestone something that you can press release when it happens? And will this still come with a deal contract in hand? And if so, is that baked into guidance today?
Hey Suthan, so we expect to achieve ATO status at the end of Q3, which is when we start bidding and winning contracts. We do not have a material amount of U.S. Federal Government contracts in our guide today. We do have a sponsor, which means we have a contract. That contract has the ability to expand over time, but that's not in our guide at the moment.
Our next question comes from Richard Tse from National Bank Financial.
With respect to the restructuring, I wonder if you could maybe elaborate a little bit more. I just want to be clear here that it's driven primarily by sort of the increased automation and not because of the macro environment. And then sort of related to the automation piece, I was sort of curious what functions you're seeing replaced by AI.
Sure. As shared with [indiscernible], this activity was made from a position of strength as opposed from a position of need. Becoming an AI-first company does not only mean building AI products for our customers. It also means leveraging AI internally and it's really part of a maturity model. As a result of that, the skills and the talent that we need for the Docebo over the next 5 years evolve.
And our job more than ever is to add a culture that is very skills focused on the modern needs and with a strong performance management culture. This is not about cost savings, okay? And yes, absolutely, we will always run a well-managed and a profitable business. That is a priority. But the goal is to invest back into the business a portion of the savings, okay, so that we can hire for those new skills and those new roles that are needed in the business to deliver on the mission.
And then, okay, invest a portion of these savings in what we preach externally, i.e., drinking our own champagne, which is upskilling our employees and funding initiatives internally that accelerate our depth and knowledge of the new technology, i.e., we're going to be launching, for example, an AI Academy where everyone in the company for their respective roles are going to have an AI certification tied to their role and to the extent they need to learn to [indiscernible], that's an example of how we plan to manage our people.
So this initiative is not just some cost cutting [indiscernible] need. It's actually proactive to prepare the company for the next 5 years of success.
Okay. And my second question has to do with capital allocation. So you have $92 million or so of cash in the bank. You've clearly been executing well, but it hasn't really sort of been reflected in the stock price. What do you think about sort of from a capital allocation standpoint, the idea of maybe sort of buying back stock or any other measures at your disposal?
Sure. Buybacks are something that we have done in the past and continue to be a strategy that we will pursue in the future. There are different ways of deploying capital and buybacks are for sure, one of the top ways we intend to use the cash on balance.
The other opportunity, of course, although you haven't asked, but I understand its part of the bigger picture is deploying this capital for strategic initiatives such as M&A. And we always continue to monitor opportunities also in that area. In the past, we have looked more opportunities that we have defined as tuck-ins. Some of those opportunities have been closer to the concept of [indiscernible].
Now we are more open to opportunities that are going to broaden our impact in the overall learning stack that combine that actually give us an edge to accelerate that AI learning platform growth that I mentioned before, expanding on our current capabilities. Valuations have come down in some instances, they've been fluctuating and we monitor opportunities with a great level of attention. So those are the two primary, I would say, dimensions that we are considering for capital allocation and both are on the table every day.
Our next question comes from Stephanie Price from CIBC Capital Markets.
Just curious if you could talk a little bit about what you're seeing in Q1 quarter-to-date. It does seem like the Q1 guide, especially on the margin is maybe not following the typical seasonal patterns here.
Hey Steph. Regarding for Q1, if you think about revenue, it's really baked from our Q4 bookings. Our seasonality with bookings is very heavy loaded towards March. So most of the revenue that we actually see from our Q1 bookings flow into Q2. From an adjusted EBITDA perspective, we are guiding 14.5% to 15%, which is impacted by a couple of things.
First of all, we recognize revenue on a daily basis, so it has two less days than Q4, which is about $1.2 million that flows straight to the bottom line. Secondly, there are some seasonal aspects with costs such as in North America, where benefits start off the year high and then taper off throughout the year.
Okay. That's helpful color. And then just maybe more broadly, have there been any changes to the demand environment? And what are you seeing out there in terms of enterprise demand?
Enterprise demand remains very healthy. And I would extend that comment to I would say, more broadly, our target priority market, which is the mid-enterprise and enterprise space. Particularly, as I said before, in the question related to system integrators, we're seeing strong demand in deals above $500,000 in ARR or ACV. And those deals, albeit they are somewhat challenging to forecast given the complex procurement process.
They continue to increase in quantity or units in our pipeline. Additionally, I would say that demand for our products remains of high quality. What do I mean by quality? I mean that customers that enter the pipeline more and more consistently have more than one use case to address. We like that because there is a direct correlation between multiple use cases and top quartile unit economics of customers at Docebo.
We are focused essentially on creating demand that is very in line with our product capabilities and strategy, that is accretive to long-term success and that allows us to develop these customers over time, and Brandon mentioned it before, by having an engine that produces long-term contracts, 3, 5 and recently even longer than that deals in terms of years. We believe that this secular opportunity that we have ahead of us in the years to come is incredible, and we not only like today's demand, but we believe we have even further opportunities to improve it.
Our next question comes from Kevin Krishnaratne from Scotiabank.
Just a question on the net retention. It was down to 100% from 104%. I'm assuming some of that's impacted by the loss of the large customer in Q1. But are there any other considerations to think about SMB churn? Any thoughts on what happened with the net retention ratio?
Hey Kevin, so you nailed the first one. The large customer downgrade we previously disclosed impact NDR by slightly over 1%. One aspect that impacted NDR as well is that we had a 40% increase in contracts that were up for renewal in 2024 compared to 2023. If you think about Docebo, we historically ran on 3-year contracts. So all the customers that we acquired in 2021 were up for renewal in 2024. These are fundamentally different businesses.
This is a different business environment. As you can imagine, our logo retention rate remained consistent with prior year, but these customers are downsizing to the right user tier and the right module. At the end of the day, these are going to be happier customers over the long run, which we're seeing through improved NPS scores. And going forward, these customers can grow from here. So ultimately, 2024 was a tough year from a net retention perspective. And Q1 of 2025 is actually our largest contracts up for renewal quarter, but we do expect it to start inflecting from there.
Can you clarify that, Brandon? Sorry, you said which quarter is your largest contract renewal quarter coming up?
This current quarter. Q1 2025.
Okay. Okay. That's great color. The second question is on the competition. Can you comment on win rates, how those have been trending this year versus last year? Any specifics on different verticals where you might be stronger than others? Just would love to get an update there.
There have been no material changes to the landscape of competition. And equally, there have been no material changes to win rates. We are working very hard, and we believe there is room to improve our win rate over the near future by: A, improving our execution in the field, which remains an evergreen objective; and two, arming our field team with products that address the needs of customers at a rapid pace.
In terms of competition, we continue to unsurprisingly substitute legacy players that don't meet the modern needs of workforce and customer experience at the customers that we are targeting. And certainly, we're seeing in the down market, meaning in the SMB space, which is not by -- for clarity, a strategic market for Docebo, a lot of pricing pressure, a lot of crowd and what we call a race to the bottom to achieve logo acquisition, but with oftentimes negative margins. And for this reason, we have shifted years ago now our focus in the mid-enterprise and strategic enterprise space, and that's where we're focused for the years to come.
Our next question comes from Kiran Sritharan from TD Cowen.
Can you comment on the contribution to ARR growth from your current customers versus the new logos? Just looking ahead, how much of your guide bakes in new logo wins?
Is this referring to 2024 and 2025?
'25.
So we don't disclose forward-looking [ NER ]. I think you can take part of the color I gave previously where we do expect NER to inflect after Q1 2025, given the fact that we did have a tough year with contracts, significant contracts up for renewal, customers rightsizing to the right value and the right user base, and then we can start growing them from there.
Okay. And then you called out the Agentic opportunities. Is that baked into your current TAM calculation? And how do you think you're staffed on both sales and R&D as you start developing these products?
Sure. There is no doubt that this strategy as for many companies is at a nascent stage, at an early stage. We have acquired capabilities, as I mentioned prior years ago with the acquisition of Edugo to staff our team with highly specialized capabilities. I do envision continuing to deploy investments and making investments very targeted in the area of highly specialized AI engineering and product leaders to augment our current capabilities. Agentic, however, is one of a few strategic initiatives.
I spoke to that in detail a few minutes ago, but it doesn't stop there. Our goal is to become really the single one hub for an AI-first learning experience. That starts from creating content in varying ways, whether it's AI video, AI audio, podcasting, hands-on virtual labs that can go on and on through Agentic as an automation play. It really is a game changer for the industry. And to do that, we're going to start the company with the brightest mind in the space. And we're going to do that with a lot of conviction, and we're going to focus on our 5-year plan.
Our last question will come from Yi Fu Lee from Cantor Fitzgerald.
So my question is related to the launch of new products, AI Authoring, Advanced Analytics and Communities. I was wondering if you could give us some feedback and traction from the customers so far. And what's the customer journey like? And lastly is like which of these products do you think have the most potential upside in the near-term versus longer term? And I also have a follow-up on the guidance with Brandon after this.
I'll take the product and leave guidance to Brandon, and good morning to you. As I said before, the impact of these products from early days has been very positive. I don't have a magic sphere to determine what the exact ARR would be, even though, as you imagine, we do have plans, expectations and we are tracking those very carefully. I think one part of your question was which one of these products has the highest potential.
We believe that they all have a different degree of potential. And the reason for that is they all provide benefits depending on the use case and the stage that the company is at, at the time of acquisition of Docebo. There's going to be some companies indexing more on the need for analytics and other organizations that at point in time are going to index more on the power of collaboration community and others that will see the benefits in advanced content creation.
I'd like to spend 10 seconds and maybe it's not true, it will be 30 seconds or a minute on the concept of offering. Offering per se is a dated concept in the industry. There are many offering technologies in the market. I have been in this space for nearly 20 years and also it is not a new word. It existed back then. We are not aiming to replicating the success story of some of the more well-known offering providers. Our strategy is very different actually.
I believe that the creation capability will need to be a pervasive capability across every single customer of Docebo. I believe the creation capabilities are going to be embedded in every learning strategy of any company whether they're used for learning structures or knowledge dissemination, creation of content is something that will be highly commoditized. We're thinking about that in that way. AI is a game changer in this context.
We are going to enable customers with a click of a few buttons to creating a CEO, highly personalized video in 10 different languages across the company in a matter of seconds. We're going to cut down cost by 1,000% in certain use cases. We're going to be able to prove ROI in minutes. So the new frontier of a learning platform is not anymore about delivering content. It's hyper personalization at scale through a very sophisticated learning creation engine. That's what we're building.
We have no further questions. I'll turn the call back over to Alessio for closing remarks.
We are very thankful as every quarter for your continued support, for your questions, for your participation in our story. Like I said in the call, we have a really deep conviction in our strategy and future. We are super excited about the opportunity ahead. We are really, really looking forward to seeing you at Inspire where some of the things we teased today will have more color, more details and why not some demo. I look forward to seeing you all, and thank you for your time.
This concludes today's conference call. Thank you for your participation. You may now disconnect.