Micron to Stop Selling 'Crucial' Consumer Memory Products to Focus on AI and Data Centers
Dec 3, 2025
Micron Technology has announced it will exit its 'Crucial' consumer business, which includes the sale of memory and storage products under the Crucial brand through retailers, online stores, and distributors around the world.
The company said this move is aimed at better serving its large customers in artificial intelligence (AI) and data center markets, where demand for high-powered memory is increasing.
Micron plans to wind down the Crucial consumer business by February 2026. The decision means it will no longer sell Crucial-branded memory and storage products directly to individual consumers.
What is Micron's Crucial consumer business?
Crucial is Micron's brand for consumer memory and storage products, such as RAM and solid-state drives (SSDs), sold directly to individuals through retail and online channels.
Why is Micron ending its Crucial consumer business?
Micron is stopping sales to consumers so it can focus on providing memory products for larger customers in AI and data-center markets, where demand is growing quickly.
Will Crucial products still be available after Micron's announcement?
Micron plans to wind down Crucial-branded consumer products by February 2026, so these products will become harder to find over time.
Sources
Micron to exit 'Crucial' consumer memory business
Reuters
Reuters
Memory chipmaker Micron Technology said on Wednesday it has decided to exit its "Crucial" consumer business, including the sale of the unit's consumer-branded products at retailers, e-tailers and distributors worldwide.
Micron Announces Exit from Crucial Consumer Business
GlobeNewsWire
GlobeNewsWire
BOISE, Idaho, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Micron Technology, Inc. (Nasdaq: MU), a leader in innovative memory and storage solutions, today announced its decision to exit the Crucial consumer business, including the sale of Crucial consumer-branded products at key retailers, e-tailers and distr...
Micron to Wind Down Crucial Brand to Focus on AI, Data-Center Market
WSJ
WSJ
Micron Technology is shutting down its Crucial consumer business, a move that would allow the company to redirect resources toward large artificial-intelligence and data-center customers demanding more of its memory and storage products.
Micron stops selling memory to consumers as demand spikes from AI chips
CNBC
CNBC
Micron said on Wednesday that it plans to stop selling memory to consumers to focus on providing enough memory for high-powered AI chips. "Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster...
Is Micron really abandoning gamers for AI, and what happens now?
Invezz
Invezz
Micron Technology announced on Wednesday that it will wind down its Crucial consumer memory business by February 2026. The company says that it is planning to prioritize high-bandwidth memory (HBM) for AI data centers, a strategic pivot that could squeeze retail RAM and SSD supplies just as global d...
Micron to Dump 'Crucial' Consumer Business. It's All About AI.
Barrons
Barrons
Micron will stop selling Crucial-branded consumer memory products at the end of February 2026.
Micron: Why An Exit From Consumer Isn't Scary
Seeking Alpha
Seeking Alpha
Micron Technology, Inc. announced that it'll exit its consumer business by February 2026 to prioritize AI-driven memory demand and capitalize on industry-wide shortages. The market was confused about how to understand the news; our take is that this won't negatively impact MU, considering consumer i...
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