Alibaba Enters AI Wearables Market with Launch of Quark Smart Glasses

Nov 27, 2025

Alibaba has launched its first AI-powered smart glasses, called Quark, in China. The company is entering the wearable technology market, which is currently led by global players such as Meta.

The new Quark smart glasses come in two models: the S1 and the G1. The S1 is the flagship model and is priced at 3,799 yuan (about $537), while the G1 is a lighter and more affordable option starting at 1,899 yuan (about $268).

Both models use Alibaba's own Qwen artificial intelligence technology and can connect to the Qwen app. The S1 glasses feature built-in translucent displays that show helpful information right in the user's field of view.

Sales of the Quark glasses have started in China through major online platforms such as Tmall, JD.com, and Douyin.

What are Alibaba's Quark smart glasses?

They are Alibaba's new wearable devices powered by artificial intelligence, designed to show information in front of your eyes using smart displays.

How much do the Quark smart glasses cost?

The S1 model costs about $537, and the G1 model starts at around $268.

Where can I buy the Quark smart glasses?

Currently, they are available for sale in China on platforms like Tmall, JD.com, and Douyin.

What makes these glasses different from others?

They use Alibaba's Qwen AI technology and feature built-in displays that provide contextual information to the user.

Sources
Alibaba starts selling Quark AI glasses in China, enters global wearables race
Reuters
Alibaba released on Thursday its new Quark artificial intelligence glasses in China, heralding the Chinese tech company's efforts to break into the AI wearables market dominated by Meta globally. Prices will start from 1,899 yuan ($268.25) for the headset that will be powered by Alibaba's Qwen AI mo...
Alibaba unveils Qwen smart glasses in major wearable tech move
Invezz
Alibaba Group Holding Ltd. has entered a new phase of its AI expansion by releasing its first pair of smart glasses built on its Qwen models.
Alibaba's AI glasses to rival Meta go on sale for $500
CNBC
Alibaba said its Quark AI glasses come in two variants — the S1, which starts at 3,799 Chinese yuan ($536) and G1 at 1,899 yuan. Alibaba has integrated its Qwen AI models with the device which also links to its newly-launched Qwen app.
Alibaba Unveils AI Smart Glasses: S1 Model Starts at $537
Bloomberg Markets and Finance
Alibaba began sales of its first smart glasses powered by its Qwen AI models, marking a rare foray into consumer hardware. The new Quark S1 glasses, which start at 3,799 yuan ($537), include built-in translucent displays that superimpose contextual information on the user's view of surroundings.
Alibaba launches AI-powered smart glasses in China
Proactive Investors
Alibaba Group (NYSE:BABA) has entered the consumer wearables market with the launch of its first AI-powered smart glasses, the Quark S1 and G1 models. Sales began in China through platforms including Tmall, JD.com, and Douyin, with the S1 flagship priced at 3,799 yuan (US$537) and the G1 positioned...
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