American Eagle Outfitters Shares Surge After Trump Praises Sydney Sweeney Ad
Aug 4, 2025
Shares of American Eagle Outfitters rose sharply after former President Donald Trump publicly praised the clothing company's latest advertising campaign. The campaign features actress Sydney Sweeney, known for her roles in 'Euphoria' and 'White Lotus.'
Trump described the advertisement, which uses the phrase 'Sydney Sweeney has great genes' with 'genes' replaced by 'jeans,' as 'hot' and 'fantastic.'
Following Trump's comments, American Eagle's stock price increased by as much as 22% on Monday, reaching levels not seen since mid-May. The campaign had previously attracted attention, with some critics labeling the ad as sexist.
Sydney Sweeney recently stated that she is a registered Republican voter. American Eagle partnered with Sweeney for its fall marketing campaign.
Why did American Eagle Outfitters' stock price rise?
The stock price jumped after Donald Trump praised their new advertising campaign featuring actress Sydney Sweeney.
Who is featured in American Eagle's latest ad?
The ad features Sydney Sweeney, an actress known for her roles in 'Euphoria' and 'White Lotus.'
What is the theme of the American Eagle ad?
The ad uses a wordplay on 'genes' and 'jeans' to promote the company's denim products.
Did the ad receive any criticism?
Yes, some critics described the campaign as sexist.
Sources
American Eagle Outfitters surges as Trump hails Sydney Sweenyy ads as 'HOT'
Proactive Investors
Proactive Investors
Shares in American Eagle Outfitters Inc. (NYSE:AEO) bounced after Donald Trump hailed the clothing company's advert starring actress Sydney Sweeney. In the posters, the text reads 'Sydney Sweeney has great genes', with a similar video ad where the word 'genes' is crossed out and is replaced with 'j...
American Eagle Stock Soars Following Trump's Support for Sydney Sweeney Jeans Ad
Barrons
Barrons
American Eagle stock jumped nearly 13%, putting shares on pace for their highest close since May 13.
Shares of American Eagle surge after Trump calls Sydney Sweeney campaign 'hottes...
CNBC
CNBC
Shares of American Eagle surged 15% on Monday after President Donald Trump complimented the retailer's marketing campaign with actress Sydney Sweeney. The retailer partnered with the "Euphoria" star for its fall marketing campaign but the ads have been panned as sexist.
American Eagle shares soar nearly 20% after Trump gushes over ‘fantastic' Sydney...
New York Post
New York Post
Trump's approval came after the "Euphoria" and "White Lotus" actress revealed that she is a registered Republican voter.
Why American Eagle Stock Went Flying Monday
The Motley Fool
The Motley Fool
American Eagle (AEO 22.35%) stock is flying higher to start off the week -- partly because of you-know-what, the new ad campaign featuring A-list actress Sydney Sweeney and her "Great Jeans" -- but also for another, related reason.
President Trump's shoutout sends this stock soaring over 20%
American Eagle (NYSE: AEO) stock soared 22% on Monday after President Donald Trump praised the company's latest marketing campaign featuring actress Sydney Sweeney.
Trump Says Sweeney's Ad Is 'HOTTEST' — American Eagle Stock Goes Wild
Benzinga
Benzinga
American Eagle Outfitters Inc. AEO surged as much as 20% by early afternoon Monday after an unexpected endorsement from President Donald Trump lit up Truth Social — and the stock market.
American Eagle Stock Jumps 23% After Trump Praises Controversial Sydney Sweeney...
Forbes
Forbes
In a marketing video for American Eagle, Sweeney dons a pair of the brand's jeans and a denim jacket and makes a pun on the words “jeans” and “genes.” “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.
American Eagle stock jumps following Trump praise for Sydney Sweeney ad
Fox Business
Fox Business
American Eagle's stock price rose Monday after President Trump praised the company's controversial ad featuring actress Sydney Sweeney.
Trump Praises Sydney Sweeney Jeans Ad, Sending American Eagle Stock Soaring
Investopedia
Investopedia
American Eagle (AEO) shares soared Monday as the president applauded its recent ad campaign with actress Sydney Sweeney.
Is all publicity good publicity for American Eagle? Its stock price seems to say...
Market Watch
Market Watch
As it weathers the fallout from its controversial jeans ad featuring Sidney Sweeney, American Eagle saw its biggest gain in 25 years, with a boost from President Trump.
Donald Trump wades into Sydney Sweeney ad debate
Skynews
Skynews
Donald Trump has waded into the debate surrounding Sydney Sweeney's jeans ad. Stocks in American Eagle Outfitters jumped by 23.3% after Mr Trump's intervention.
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