American Eagle Shares Climb After Travis Kelce Partnership Announcement
Aug 27, 2025
American Eagle Outfitters saw its stock price rise nearly 6% on Wednesday after announcing a new partnership with NFL star Travis Kelce. This collaboration is part of the company's back-to-school campaign and features a limited-edition capsule collection produced in partnership with Kelce's lifestyle brand, Tru Kolors.
The new AE x Tru Kolors line includes t-shirts, sweatshirts, sweatpants, and trousers. This move marks American Eagle's latest celebrity marketing strategy following previous campaigns, including one with actress Sydney Sweeney.
The announcement of the Kelce partnership brought renewed attention to American Eagle, resulting in a significant boost in its share price.
Why did American Eagle's stock go up?
The stock rose after the company announced a new partnership and clothing line with NFL star Travis Kelce, which attracted positive attention from the market.
What is the Travis Kelce and American Eagle collaboration?
It is a limited-edition clothing line called AE x Tru Kolors, featuring items like t-shirts, sweatshirts, sweatpants, and trousers.
Has American Eagle worked with celebrities before?
Yes, American Eagle has previously partnered with other celebrities, including actress Sydney Sweeney.
Sources
American Eagle shares rise on retailer's Travis Kelce partnership
CNBC
CNBC
Shares of American Eagle rose Wednesday after NFL star Travis Kelce announced a partnership with the apparel brand. The announcement came just a day after Kelce proposed to singer Taylor Swift.
American Eagle stock jumps 6% as brand partners with Travis Kelce after Sydney S...
Invezz
Invezz
American Eagle Outfitters Inc. has partnered with Kansas City Chiefs star Travis Kelce, marking its latest high-profile marketing move. The collaboration, AE x Tru Kolors, features Kelce's own brand and includes t-shirts, sweatshirts, sweatpants, and trousers.
American Eagle turns to Travis Kelce for its next big A-list collab following it...
Business Insider
Business Insider
NFL star Travis Kelce partnered with American Eagle to launch a limited-edition clothing line. He's the next star to partner with the brand after Sydney Sweeney's "Good Jeans" ad in July.
Travis Kelce's collaboration sends this stock soaring
American Eagle Outfitters (NYSE: AEO) is back in the spotlight after unveiling its latest celebrity-driven campaign, this time with Kansas City Chiefs star Travis Kelce.
American Eagle shares rise on Travis Kelce collaboration
Proactive Investors
Proactive Investors
American Eagle Outfitters Inc. (NYSE:AEO) shares added almost 5% on Wednesday after the clothing retailer launched its new back-to-school campaign featuring NFL star Travis Kelce. The campaign promotes a limited-edition capsule collection from Kelce's apparel and lifestyle brand, Tru Kolors, in coll...
Move Over Sydney Sweeney, American Eagle Gets Its Next Viral Star With Travis Ke...
Benzinga
Benzinga
Shares of several public companies are trading higher on Wednesday in moves that could be related to the engagement of Travis Kelce and Taylor Swift, which was publicly announced on Tuesday.
American Eagle stock rises following Travis Kelce clothing collab
Yahoo Finance
Yahoo Finance
This week on Yahoo Finance Sports Report, host Joe Pompliano takes a look at some of this week's biggest headlines in the sports business world that you and your portfolio need to know. From Caitlin Clark's newly unveiled signature Nike logo, to Travis Kelce's new fashion line with American Eagle, t...
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