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Apple Inc
NASDAQ:AAPL

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Apple Inc
NASDAQ:AAPL
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Price: 256.65 USD -1.4% Market Closed
Market Cap: $3.8T

ROIC

49.6%
Current
Improving
by 4.5%
vs 3-y average of 45.1%

Return on Invested Capital (ROIC) measures how efficiently a company generates profit from the capital it invests in its business. It shows how well the company turns invested funds into returns for investors.

ROIC
49.6%
=
NOPAT
$117.2B
/
Avg Invested Capital
$236.3B

Return on Invested Capital (ROIC) measures how efficiently a company generates profit from the capital it invests in its business. It shows how well the company turns invested funds into returns for investors.

ROIC
49.6%
=
NOPAT
$117.2B
/
Avg Invested Capital
$236.3B

Peer Comparison

Country Company Market Cap ROIC
US
Apple Inc
NASDAQ:AAPL
3.8T USD
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US
Alphabet Inc
NASDAQ:GOOGL
3.6T USD
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US
Microsoft Corp
NASDAQ:MSFT
3T USD
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KR
Samsung Electronics Co Ltd
KRX:005930
1 247.8T KRW
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US
International Business Machines Corp
NYSE:IBM
241B USD
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JP
Sony Group Corp
TSE:6758
20.7T JPY
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LU
Spotify Technology SA
NYSE:SPOT
116.8B USD
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CN
Xiaomi Corp
HKEX:1810
874.5B HKD
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US
Dell Technologies Inc
NYSE:DELL
96.5B USD
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US
Western Digital Corp
NASDAQ:WDC
86.1B USD
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US
SanDisk Corp
NASDAQ:SNDK
81.6B USD
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Market Distribution

Higher than 95% of companies in the United States of America
Percentile
95th
Based on 12 774 companies
95th percentile
49.6%
Low
-565 742.9% — 0%
Typical Range
0% — 9.4%
High
9.4% — 327 214.8%
Distribution Statistics
the United States of America
Min -565 742.9%
30th Percentile 0%
Median 4.7%
70th Percentile 9.4%
Max 327 214.8%

Apple Inc
Glance View

Apple Inc., borne out of the innovative spirit of Steve Jobs, Steve Wozniak, and Ronald Wayne in a modest garage, has steadily crafted its journey from a fledging startup to a titan of technology. This evolution is marked by a unique blend of creativity, innovation, and marketing genius. Apple reimagined personal computing with its introduction of the Macintosh in 1984, changing the way individuals and businesses interacted with technology. Over the years, the hallmark of its success has been the seamless integration of its hardware, software, and services—an ecosystem that captivates customers and locks them into its universe. With each product launch, from the iPod to the iPhone, Apple adeptly combined sleek design and intuitive functionality, setting new industry benchmarks and redefining the consumer electronics landscape. The company's prowess extends beyond product innovation to commanding a global supply chain and retail strategy that reinforces its market dominance. By establishing its retail stores as experiential havens, Apple offers more than just products; it provides an immersive brand experience. Financially, Apple thrives through a trifecta of product sales, services, and rigorous supply chain efficiency. The iPhone remains a substantial revenue driver, complemented by the growth of connected devices like the Apple Watch and AirPods. Meanwhile, its burgeoning services segment—encompassing the App Store, iCloud, Apple Music, and more—continues to expand margins and enhance customer loyalty. This services layer not only augments Apple's top-line but also deepens its engagement with consumers, reflecting a well-engineered strategy to sustain its competitive advantage and foster long-term growth.

AAPL Intrinsic Value
169.77 USD
Overvaluation 34%
Intrinsic Value
Price
What is Return on Invested Capital?
Return on Invested Capital (ROIC) measures how efficiently a company generates profit from the capital it invests in its business. It shows how well the company turns invested funds into returns for investors.
How is ROIC calculated?

ROIC is calculated by dividing the NOPAT by the Avg Invested Capital.

ROIC
49.6%
=
NOPAT
$117.2B
/
Avg Invested Capital
$236.3B
What is Apple Inc's current ROIC?

The current ROIC for Apple Inc is 49.6%, which is above its 3-year median of 45.1%.

How has ROIC changed over time?

Over the last 3 years, Apple Inc’s ROIC has increased from 39.8% to 49.6%. During this period, it reached a low of 39.5% on Apr 1, 2023 and a high of 49.6% on Dec 27, 2025.

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