Alphabet Inc
NASDAQ:GOOGL
Alphabet Inc
Alphabet Inc., birthed from the colossal success of Google, stands as a testament to the transformative power of innovation and strategic diversification. Born out of a reorganization in 2015, Alphabet was designed to segregate Google's core services, like search and advertising, from its wildly ambitious "Other Bets" ventures, such as self-driving cars, health tech, and urban innovation initiatives. This structural transformation enabled Alphabet to pursue moonshot ideas without hampering the profitability and operational focus of Google's core business. Google, undeniably the crown jewel of Alphabet's empire, drives the vast majority of the company's revenue through its dominance in digital advertising. With unparalleled reach through its search engine, YouTube, and the Google Display Network, Google captures billions in revenue by connecting advertisers with an expansive global audience.
Beyond advertising, Alphabet has ventured into various sectors to broaden its revenue streams. Google Cloud, for example, has carved out a substantial niche in the competitive cloud computing industry, catering to both corporate giants and budding startups with its powerful infrastructure and artificial intelligence capabilities. Meanwhile, the company's "Other Bets," though yet to reach the financial heights of Google, represent a bold exploration into emerging technologies. Projects like Waymo seek to revolutionize transportation with autonomous vehicles, while initiatives under Verily and Calico aim to extend human life and enhance healthcare. In this way, Alphabet not only continues to fortify its dominance in the digital realm but also positions itself as a vanguard of future technological breakthroughs.
Earnings Calls
In the first quarter of 2025, Alphabet reported revenues of $90.2 billion, marking a 12% increase. Google Services saw a 10% rise in revenue to $77.3 billion, driven by successful search and YouTube advertising. The Google Cloud business boasted a 28% revenue increase, reaching $12.3 billion. Operating income grew by 20% to $31 billion, with a margin uplift to 33.9%. Net income soared 46% to $34.5 billion, while EPS increased 49% to $2.81. For 2025, Alphabet plans to invest approximately $75 billion in CapEx and anticipates variable cloud revenue growth based on capacity deployment throughout the year.
Management
Sundar Pichai is an Indian-American business executive, best known as the Chief Executive Officer (CEO) of Alphabet Inc. and its subsidiary Google LLC. Born Pichai Sundararajan on June 10, 1972, in Madurai, Tamil Nadu, India, he grew up in a middle-class family in Chennai. Pichai earned his degree in Metallurgical Engineering from the Indian Institute of Technology Kharagpur, where he distinguished himself as a remarkable student. He later pursued an M.S. in Material Sciences and Engineering from Stanford University and an MBA from the Wharton School of the University of Pennsylvania, where he was named a Siebel Scholar and a Palmer Scholar. Pichai joined Google in 2004 and quickly rose through the ranks due to his leadership and product management skills. He initially worked on the Google Toolbar and later led the launch of Google Chrome, which became one of the world’s most popular web browsers. Known for his engineering expertise and innovative vision, he played vital roles in the development of key Google products, including Chrome OS, Google Drive, and Android. In 2015, Pichai was appointed CEO of Google, reflecting the company's confidence in his leadership capabilities. When Google restructured to form Alphabet Inc. in 2015, he was appointed CEO of Google LLC. In December 2019, Pichai also became the CEO of Alphabet Inc., taking over from Larry Page. Under his leadership, Pichai has been instrumental in driving Google's global growth and expansion into areas like artificial intelligence, hardware, and cloud computing. He is known for his strategic decision-making, focus on innovation, and commitment to making technology accessible to more people around the world.
Ruth Porat currently serves as President and Chief Investment Officer of Alphabet and Google, focusing on long-term investment strategies and the management of Other Bets. She served as Chief Financial Officer of Alphabet and Google from 2015 to 2024, playing a key role in strengthening the company's financial discipline, optimizing operational efficiency, and supporting major investments in cloud computing, AI, and hardware. Prior to joining Google, she was Executive Vice President and CFO at Morgan Stanley, where she advised on landmark transactions during the financial crisis and led the firm's global financial operations. Porat holds a BA from Stanford University, an MSc from the London School of Economics, and an MBA from the Wharton School at the University of Pennsylvania.
Sergey Brin is a renowned computer scientist and entrepreneur, best known as the co-founder of Google. Born on August 21, 1973, in Moscow, Russia, Brin immigrated to the United States with his family at the age of six. He attended the University of Maryland, where he earned his Bachelor of Science degree in computer science and mathematics. Brin later pursued a Ph.D. in computer science at Stanford University, where he met Larry Page. Together, Brin and Page launched Google in 1998, initially operating out of a garage. Their search engine revolutionized the way people access information on the internet, eventually growing into one of the world's most influential technology companies. In 2015, Google underwent a corporate restructuring, creating a holding company called Alphabet Inc., under which Google became a subsidiary. Brin served as the President of Alphabet until 2019. Throughout his career, Brin has been instrumental in pioneering various technological advancements, including efforts in artificial intelligence and autonomous vehicles. He is also known for his philanthropic endeavors, particularly in funding research for Parkinson's disease, a condition his mother has struggled with. Brin's impact on technology and innovation continues to be felt globally.
J. Kent Walker is a prominent executive at Alphabet Inc., serving as the company's President of Global Affairs and Chief Legal Officer. In his role, he is responsible for overseeing legal, policy, trust, and safety teams, and guiding the company's work on important issues such as privacy, copyright, and online safety. Walker joined Google, now Alphabet, in 2006 as Vice President and General Counsel, and he has played a critical role in shaping the company's legal and regulatory strategies over the years. Before joining Google, Walker had an extensive career in legal and executive positions. He worked at eBay as Deputy General Counsel, was a senior lawyer at Netscape, and held significant roles at AOL Time Warner and other tech companies. He also practiced law at the U.S. Department of Justice as an Assistant U.S. Attorney, gaining considerable experience in legal matters related to technology. Walker is known for his expertise in navigating the complex intersection of technology, law, and public policy, and he frequently represents Alphabet in discussions with policymakers and regulators worldwide. His educational background includes a bachelor's degree from Harvard University and a law degree from Stanford Law School.
Dr. Prabhakar Raghavan is a prominent computer scientist and technology executive, currently serving as a senior vice president at Google, which is part of Alphabet Inc. He plays a significant role in overseeing Google’s Knowledge and Information organization, which includes Search, Assistant, Geo, Ads, Commerce, and Payments products. His work focuses on making information and services universally accessible and useful to users around the world. Dr. Raghavan holds a Ph.D. in Electrical Engineering and Computer Science from the University of California, Berkeley. He has made notable contributions to the fields of search algorithms, web search, and information retrieval through both academic and applied research. Before his tenure at Google, Dr. Raghavan held important positions at companies like Yahoo!, where he was the head of Yahoo! Labs and responsible for research in algorithmic science, and at IBM Research as a chief technology officer. He has co-authored several highly cited scientific papers and a popular textbook, "Introduction to Information Retrieval," which is widely used in academic courses on the subject. Throughout his career, Dr. Raghavan has been active in contributing to the scientific community through his involvement in conferences, editorial boards, and his influence as a thought leader in technology and information science. His work has earned him recognition as a member of the National Academy of Engineering, reflecting his significant impact on the field.
Philipp Schindler is the Chief Business Officer at Alphabet Inc., the parent company of Google. In his role, Schindler is responsible for overseeing all global and regional direct sales and channel teams, which involves managing a large part of Google's commercial endeavors. He ensures that Google's advertising and sales strategies are effectively implemented to drive growth. Before his time at Google, Schindler worked at AOL and was a significant part of its European operations. His experience spans various facets of digital advertising and business strategy, and he has a strong background in developing partnerships and scaling business initiatives globally. Schindler is known for his adeptness at navigating complex business landscapes and fostering significant growth in competitive markets.
Amie Thuener O'Toole is a prominent financial executive known for her role as the Chief Accounting Officer (CAO) at Alphabet Inc., the parent company of Google. In her position, she is responsible for overseeing Alphabet's accounting functions and ensuring the integrity and accuracy of financial reporting. Amie Thuener O'Toole joined Google in 2013, initially serving as the Director of SEC Reporting and Technical Accounting. Before her tenure with Google and Alphabet, she gained extensive experience at key financial firms, including a significant role as a Managing Director at PricewaterhouseCoopers (PwC). Her expertise spans technical accounting, SEC reporting, and corporate finance. Amie's leadership and financial acumen have contributed significantly to maintaining Alphabet's reputation for transparency and compliance in financial matters. Her impressive career trajectory showcases her as a respected figure in the field of corporate accounting and finance.
Ellen West is not an officer at Alphabet Inc. It is possible that she may be an executive or officer in another context or company, but there is no notable public information available about an Ellen West in connection with Alphabet Inc. If there are further details about a different role or company affiliation you're interested in, please let me know!
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Welcome everyone. Thank you for standing by for the Alphabet First Quarter 2025 Earnings Conference Call. [Operator Instructions] I would now like to hand the conference over to your speaker today, Jim Friedland, Senior Director of Investor Relations. Please go ahead.
Thank you. Good afternoon, everyone, and welcome to Alphabet's First Quarter 2025 Earnings Conference Call. With us today are Sundar Pichai, Philipp Schindler and Anat Ashkenazi.
Now I'll quickly cover the safe harbor. Some of the statements that we make today regarding our business, operations and financial performance may be considered forward-looking. Such statements are based on current expectations and assumptions that are subject to a number of risks and uncertainties. Actual results could differ materially. Please refer to our forms 10-K and 10-Q, including the risk factors. We undertake no obligation to update any forward-looking statement.
During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of non-GAAP to GAAP measures is included in today's earnings press release, which is distributed and available to the public through our Investor Relations website located at abc.xyz/investor. Our comments will be on year-over-year comparisons unless we state otherwise.
And now I'll turn the call over to Sundar.
Thanks, Jim. Good afternoon, everyone. We are pleased with our strong results this quarter. We continue to see healthy growth and momentum across the business, including AI powering new features.
In search, we saw continued double-digit revenue growth. AI Overviews is going very well with over 1.5 billion users per month, and we are excited by the early positive reaction to AI mode. There's a lot more to come ahead. In subscriptions, we surpassed 270 million subscriptions with YouTube and Google One as key drivers. And cloud grew rapidly with significant demand for our solutions, and you saw our leadership in AI at Cloud Next across infrastructure, agents and more. Our differentiated full stack approach to AI continues to be central to our growth. This quarter was super exciting as we rolled out Gemini 2.5, our most intelligent AI model, which is achieving breakthroughs in performance and it's widely recognized as the best model in the industry. That's an extraordinary foundation for our future innovation, and we are focused on bringing this to people and customers everywhere. Looking ahead to IO, Brandcast and Google Marketing Live, I can wait for our teams to showcase the innovations they've been working on.
Turning to our AI progress this quarter, which continues to enable significant growth opportunities. The elements of the AI stack I've previously mentioned are AI infrastructure, world-class research, including models and tooling and our products and platforms. Starting with AI infrastructure, our long-term investments in our global network have positioned us well. Google's network is robust and resilient, supported by over 2 million miles of fiber and 33 subsea cables. Complementing this, we offer the industry's widest range of TPUs and GPUs and continue to invest in next-generation capabilities. Ironwood, our 7-generation TPU and most powerful to date is the first designed specifically for inference at scale. It delivers more than 10x improvement in compute power or a recent high-performance DPU, while being nearly twice as power efficient. A strong relationship with NVIDIA continues to be a key advantage for us and our customers. We were the first cloud provider to offer NVIDIA's groundbreaking B200 and B200 Blackwell GPUs and will be offering their next-generation veriobin GPUs. Second, this infrastructure powers our world-class research, including our industry-leading models. We released Gemini 2.5 Pro last month, receiving extremely positive feedback from both developers and consumers, 2.5 Pro is state-of-the-art on a wide range of benchmarks and debuted #1 on the chatbot arena by a significant margin. Pro achieved big leaps in reasoning coating, science and math capabilities, opening up new possibilities for developers and customers. Active users in AI studio and Gemini API have grown over 200% since the beginning of the year. And last week, we introduced 2.5 Flash, which enables developers to optimize quality and cost. Our latest image and video generation models, Imagen 3 and Veo 2 are rolling out broadly and are powering incredible creativity. Turning to open models. We launched Gema 3 last month, delivering state-of-the-art performance for its size. Gema models have been download more than 140 million times. Lastly, we are developing AI models in new areas where there's enormous opportunity. For example, our new Gemini Robotics models. And in Health, we launched AI co scientist, a multi-agent AI research system, while AlphaFold has now been used by over 2.5 million researchers.
Third, turning to products and platforms. All 15 of our products with 0.5 billion users now use Gemini models. Android and Pixel are 2 examples of how we are putting the best AI in people's hands, making it super easy to use AI for a wide range of tasks, just by using their camera, voice or taking a screen shot. We are upgrading Google Assistant on mobile devices to Gemini and later this year, we'll upgrade tablets, cars and devices that connect to your phones such as headphones and watches. The Pixel 9A launched a very strong reviews, providing the best of Google's AI offerings like Gemini Live and AI-powered camera features. And Gemini live camera and screen sharing is now rolling out to all Android devices, including Pixel and Samsung S25.
Now moving on to key highlights from across search, cloud, YouTube and Waymo. First search, AI is one of the most revolutionary technologies for enabling and expanding our information mission. And for search, we see it growing the number and types of questions we can answer. We are already seeing this with AI overviews, which now has more than 1.5 billion users every month. Nearly a year after we launched AI Overviews in the U.S., we continue to see that usage growth is increasing as people learn that search is more useful for more of their queries. So we are leaning in heavily here, continuing to roll the feature out in new countries to more users into more queries. Building on the positive feedback for AI overviews, in March, we released AI mode and experiment in labs. It expands what AI Overviews can do with more advanced reasoning, thinking and multimodal capabilities to help with questions that need further exploration and comparisons. On average, AI mode queries are twice as long as traditional search queries. We're getting really positive feedback from early users about its design, fast response time and ability to understand complex nuance questions. We also continue to see significant growth in multimodal queries. Circle to search is now available on more than 250 million devices with usage increasing nearly 40% this quarter and monthly visual searches with lens have increased by 5 billion since October.
Moving on to Cloud. At Cloud Next, we announced major innovations and over 500 companies shared the business results, they are achieving by working with us. We provide leading cost, performance and reliability for AI training and inference. This enables us to deliver the best value for AI leaders like any scale and contextual AI as well as global brands like Verizon and for highly sensitive data and regulatory requirements, Google distributed cloud and our sovereign AI make Gemini available on premises or in country. Our Vertex AI platform makes over 200 foundation models available, helping customers like Lowe's integrate AI. We offer industry-leading models, including Gemini 2.5 Pro, 2.5 Flash, Imagen 3, Veo 2, CHIRP and Lydia plus open source and third-party models like LAMA4 and Anthropic. We are the leading cloud solution for companies looking to the new era of AI agents, a big opportunity. Our agent development kit is a new open source framework to simplify the process of building sophisticated AI agents and multi-agent systems. An agent designer is a low core tool to build AI agents and automate tasks in over 100 enterprise applications and systems. We are putting AI agents in the hands of employees at major global companies like KPMG. With Google agent space, employees can find and synthesize information from within their organization, converge with AI agents and take action with their enterprise applications. It combines enterprise search, conversational AI or chat, and access to Gemini and third-party agents.
We also offer prepackaged agents across customer engagement, coding, creativity and more that are helping to provide conversational customer experiences accelerate software development and improve decision-making. And of course, Google Workspace, it delivers more than 2 billion AI assess monthly, including summarizing Gmail and refining docs. Lastly, our cybersecurity products are helping organizations detect, investigate and respond to cybersecurity threats. Our expertise, coupled with integrated Gemini AI advances, detects malware, prioritizes threats and speeds up investigative workflows. This quarter, we were excited to announce our intent to acquire Wiz, a leading cloud security platform that protects all major clouds and code environments. Together, we can make it easier and faster for organizations of all types and sizes to protect themselves, end-to-end and across all major clouds. We think this will help spur more multi-cloud computing, something customers want.
Next, YouTube. Yesterday marked a historic milestone, the 28th anniversary of the first video uploaded to YouTube from that single 19-second upload, the platform has grown into a global phenomenon, fundamentally changing how billions of people create share and experience content. Through all this growth, subscriptions are now a big part of the business. We continue to diversify subscription options, recently expanding our premium light pilot to the U.S., giving users a new way to enjoy most videos on YouTube ad free. TV is the primary device for YouTube viewing in the U.S. According to Nielsen, YouTube has been #1 in streaming watch time in the U.S. for the last 2 years, and YouTube now has over 1 billion monthly active podcast users. YouTube Music and Premium reached over 125 million subscribers, including trials globally.
And finally, Waymo is now safely serving over 0.25 million paid passenger trips each week. That's up 5x from a year ago. This past quarter, Waymo opened up paid service in Silicon Valley through our partnership with Uber, we expanded in Austin and are preparing for our public launch in Atlanta later this summer. We recently announced Washington, D.C. as a future ride-hailing city going live in 2026 alongside Miami. Waymo continues progressing on 2 important capabilities for riders, airport access and freeway driving, thanks to all of our employees for their work this quarter. It was a great start to the year, and Q2 will be even more exciting.
With that, Philipp, over to you.
Thanks, Sundar, and hello, everyone. I'll quickly cover performance for the quarter and then frame the rest of my remarks around the progress we are delivering across search ads, YouTube and partnerships. Google services revenues were $77 billion for the quarter, up 10% year-on-year, driven by strong growth in Search and YouTube, partially offset by a year-on-year decline in network revenues.
To add some further color to the performance. The 10% increase in search and other revenues was led by financial services, primarily due to strength in insurance followed by retail. YouTube saw a similar performance across verticals. It's 10% growth in advertising revenues was driven by direct response followed by brand. So let's start with search, where we've seen robust growth in revenues. All around the world, over 2 billion people use search every day to find information, compare products or shop. And there are more than 5 trillion searches on Google annually. We've continued our efforts to help more people ask entirely new questions, bringing more opportunities for businesses to connect with consumers. And as we've mentioned before, with the launch of AI overviews, the volume of commercial quarries has increased.
Q1 marked our largest expansion to date for AI overviews, both in terms of launching to new users and providing responses for more questions. The feature is now available in more than 15 languages across 140 countries. For overviews, overall, we continue to see monetization at approximately the same rate, which gives us a strong base in which we can innovate even more.
Turning to visual quarries. On the last earnings call, I mentioned the success we're seeing with lens, where shoppers use their camera or images to quickly find information in ways they couldn't before. In Q1, the number of people shopping on lens grew by over 10%, and the majority of lens quarries are incremental. Sundar mentioned the significant growth we're also seeing with Circle to search as multi-modality continues to drive quarries across search.
Moving to ads. More businesses, big and small, are adopting AI part campaigns, and the deployment of AI across our ads business is driving results for our customers and for our business. Throughout 2024, we launched several features that leverage LLM to enhance advertiser value, and we're seeing this work pay off. The combination of these launches now allows us to match ads to more relevant search queries. And this helps advertisers reach customers and searches where we would not previously have shown their ads. Focusing on our customers, we continue to solve advertisers' pain points and find opportunities to help them create distribute and measure more performant ads infusing AI at every step of the marketing process.
On Audience Insights, we released new asset audience recommendations, which tell businesses the themes that resonate most with their top audiences. On creative, advertisers can now generate a broader variety of lifestyle imagery customized to their business to better engage their customers and use them across PMAX, dimension, display and app campaigns. Additionally, in PMAX, advertisers can automatically source images from their landing pages and crop them, increasing the variety of their assets. On media buying, advertisers continue to see how AI-powered campaigns help them find new customers. In demand gen, advertisers can more precisely manage ad placements across YouTube Gmail, Discover and Google display network globally and understand which assets work best at a channel level. Thanks to dozens of AI part improvements launched in 2024, businesses using demand gen now see an average 26% year-on-year increase in conversions per dollar spend for gold-like purchases and leads. And when using demand gen with product feed, on average, they see more than double the conversion per dollar spent year-over-year. As an example, Royal Canin combined demand gen and PMAX campaigns to find more customers for its cat and dog food products. The integration resulted in a 2.7x higher conversion rate, a 70% lower cost per acquisition for purchases and increase the value per user by 8%.
Turning to YouTube, where we saw strong growth in revenues across ads and subscriptions. This week, we're celebrating YouTube's 20th anniversary. We are proud of its leadership as a streaming destination where people come to watch everything they love from live sports and greater produced content to shorts and podcasts. Creators are what drives viewership and on average, they upload 20 million videos a day to YouTube. Our biggest creators generate a level of fandom and viewer engagement around large cultural moments on YouTube that brands can't find anywhere else. During March Madness, brands aligned not only with clips and highlights from the game, but also with the creators who drive basketball culture like Jasser and the Ringers J. Kileman. In Q1, the growth of our reservation-based ads business more than doubled year-over-year. Brands and creators continue to use the opportunities that collaborations and partnerships offer. Toyota work with Zach King, the King of short magical videos with over 42 million followers to take over his channel. The creator takeover and accompanying Creator ad lifted to Eros brand awareness by 25% compared to a control group and 9% compared to the Toyota brand ad. Looking at shorts, engaged views grew by over 20% in the first quarter. We continue to be pleased with the progress we're making globally in shorts monetization relative to in-stream viewing and are particularly encouraged by the trend in the U.S.
As always, I'll wrap up with the strong momentum we're seeing in partnerships where customers increasingly recognize the strength and breadth of what Google has to offer. For instance, roadblocks is partnering Google Ad Manager to bring immersive ads to gamers. Gen Z gamers are roadblocks biggest users and thanks to our partnership, advertisers will be able to reach this audience with ads that blend seamlessly into the gaming experience. We also launched a YouTube shorts effect to help people release iconic roadblocks heads and inspire fans to create content at scale.
In closing, I'd like to thank Google everywhere for their contributions and commitment to our success and to our customers and partners for their continued trust.
Anat, over to you.
Thank you, Philipp. My comments will focus on year-over-year comparisons for the first quarter, unless I state otherwise. I will start with results at the Alphabet level and will then cover our segment results. I'll end with some commentary on our outlook for the second quarter and 2025.
We had another strong quarter in Q1, consolidated revenues of $90.2 billion, increased by 12% or 14% in constant currency. Search and YouTube advertising, subscription platforms and devices and Google Cloud each had double-digit revenue growth this quarter, reflecting strong momentum across the business. Total cost of revenue was $36.4 billion, up 8%. Tech was $13.7 billion, up 6%. We continue to see a revenue mix shift with Google Search growth at double-digit levels while network revenues, which have much higher tax rate declined. Other cost of revenue was $22.6 billion, up 9%, with the increase primarily driven by content acquisition costs largely for YouTube, followed by depreciation and other technical infrastructure operations costs.
Total operating expenses increased 9% to $23.3 billion. R&D investments increased by 14%, primarily driven by increases in compensation and depreciation expenses. Sales and marketing expenses decreased 4%, primarily reflecting a decline in compensation expenses. G&A expenses increased by 17%, reflecting the impact of charges for legal and other matters. Operating income increased 20% this quarter to $31 billion, and operating margin increased to 33.9%, representing 2.3 points of margin expansion. Operating margin benefited from healthy revenue growth, a moderated pace of compensation growth and a favorable mix shift towards lower tech advertising revenues, partially offset by year-on-year increase in depreciation expenses of just over $1 billion. Other income and expenses was $11.2 billion, primarily due to unrealized gain on our nonmarketable equity securities related to our investment in a private company, which we noted in our 10-K is a subsequent event. Net income increased 46% to $34.5 billion and earnings per share increased 49% to $2.81. We delivered free cash flow of $19 billion in the first quarter and $74.9 billion for the trailing 12 months. We ended the quarter with $95 billion in cash and marketable securities.
Turning to segment results. Google Services revenues increased 10% to $77.3 billion, reflecting strength in Google Search and YouTube advertising as subscription. Google Search and other advertising revenues increased by 10% to $50.7 billion. The robust performance of search was once again broad-based across verticals led by financial services due primarily to strength in insurance followed by retail. YouTube advertising revenues increased 10% to $8.9 billion, driven by direct response advertising followed by brand. Network advertising of $7.3 billion were down 2%. Subscription platforms and device revenues increased 19% to $10.4 billion, primarily reflected growth in subscription revenues. This growth was primarily driven by YouTube subscription offerings followed by Google One, with growth in the number of subscribers being the biggest driver of revenue growth. Google Services operating income increased 17% to $32.7 billion and operating margin increased from 39.6% to 42.3%.
Turning to the Google Cloud segment, which continued to deliver very strong results this quarter. Revenue increased by 28% to $12.3 billion in the first quarter reflecting growth in GCP across core and AI products at a rate that was much higher than cloud's overall revenue growth rate. Growth in Google Workspace was primarily driven by an increase in average revenue per seat. Google Cloud operating income increased to $2.2 billion and operating margin increased from 9.4% to 17.8%. As we scale our fleet, we continue to focus on driving improvements in productivity, efficiency and utilization to offset the growth in expenses, particularly from higher depreciation. As to other bets, for the first quarter, revenues were $450 million, and operating loss was $1.2 billion. The year-on-year decline in revenue and increase in operating loss primarily reflects the milestone payment received in the first quarter of 2024 for one of our other bets.
With respect to CapEx, our reported CapEx in the first quarter was $17.2 billion, primarily reflecting investment in our technical infrastructure with the largest component being investment in servers, followed by data centers to support the growth of our business across Google Services, Google Cloud and Google DeepMind. In Q1, we returned value to shareholders in the form of $15.1 billion in share repurchases and $2.4 billion in dividend payments. As we announced today, our Board of Directors declared a 5% increase in our quarterly dividend and also approved and used $70 billion share repurchase authorization.
Turning to our outlook. I would like to provide some commentary on several factors that will impact our business performance in the second quarter and the remainder of 2025. First, in terms of revenue, I'll highlight a couple of items that we mentioned last quarter that will have an impact on second quarter and 2025 revenue. First, in Google services, advertising revenue in 2025 will be impacted by lapping the strength we experienced in the financial service vertical throughout 2024. Second, in cloud, we're in a tight demand supply environment and given that revenues are correlated with the timing of deployment of new capacity, we could see variability in cloud revenue growth rates depending on capacity deployment each quarter. We expect relatively higher capacity deployment towards the end of 2025.
Moving to investments, starting with our expectation for CapEx for the full year 2025. We still expect to invest approximately $75 billion in CapEx this year. The expected CapEx investment level may fluctuate from quarter-to-quarter due to the impact of changes in the timing of deliveries and construction schedules. In terms of expenses. First, as I mentioned on our previous earnings call, the significant increase in our investments in CapEx over the past few years will continue to put pressure on the P&L, primarily in the form of higher depreciation. In the first quarter, we saw 31% year-on-year growth in depreciation from the increase in technical infrastructure assets placed in service. given the increase in CapEx investments over the past few years, we expect the growth rate in depreciation to accelerate throughout 2025. Second, as we've previously said, we expect some head count growth in 2025 in key investment area. As we've disclosed previously, due to a shift in the timing of our annual employee stock-based compensation awards begin in 2023. Our first quarter stock-based comp expenses is relatively lower compared to the remaining quarters of the year.
In conclusion, as you heard from Sundar and Philipp, we're pleased with the progress we're making across the organization, the results for the quarter and the opportunities ahead. Our success as a company is grounded in our experience driving advancements in deep computer science that enables us to create innovative new products and services for users, businesses and partners around the world. We have a strong track record of incubating and then building these offerings into new profitable businesses for Alphabet. As we announced last quarter, YouTube and cloud exited 2024 at a combined annual run rate of $110 billion. And as you heard from Sundar earlier, Waymo has continued to progress in building on its impressive technological achievements to scale rapidly and develop a sustainable business model. Thank you.
Sundar, Philipp and I will now take your questions.
[Operator Instructions] And our first question comes from Brian Nowak from Morgan Stanley.
I have two. The first one on sort of the macro advertising backdrop, maybe -- I know it's April 24, and you called out some factors that you're kind of thinking about the second quarter. Any other factors you're seeing in advertising verticals or regions or categories that could be showing any signs of weakness quarter-to-date, we should think through any other changes from typical seasonality in 2Q '25 versus prior quarters? Then the second one, on Philipp, I think I heard you mentioned how the volume of commercial queries has increased. Maybe can you just walk us through which of the products are driving that increase in commercial queries. And as you sort of think about the pipeline of search products, are there any others that you're particularly excited about to kind of continue to drive further commercial query growth throughout '25, '26?
So let me take the first one as well. We saw broad-based strength across ad verticals in Q1, and we saw it give you a bit of vertical color here, search was led again, by finance, due primarily to ongoing strength in the insurance, retail, health care and travel. We're actually also sizable contributors here to growth.
With regard to Q2, we're only a few weeks in, so it's really too early to comment. I mean we're obviously not immune to the macro environment. We wouldn't want to speculate about potential impacts beyond noting that the changes to the de minimis exemption will obviously cause a slight headwind to our ads business in 2025, primarily from APAC-based retailers. And maybe to zoom out, I would say we have a lot of experience in managing through uncertain times, and we focus on helping our customers by providing deep insights into changing consumer behavior that is relevant to their business. Examples are auction dynamics, quarry trend insights on topics like replacement purchases and so on. So we have a lot of experience in this area.
On the commercial quarry side, look, AI overviews continue to drive higher satisfaction and search usage. And as I noticed Q1 was really our largest expansion to date for AI overviews, both in terms of launching to new users and providing responses for more questions. And that's really the core already of the answer. AI Overviews sits at the center of your question here. And when it comes to other products, look, I don't want to speculate on this, but we're happy with what we're seeing here in AI Overviews, and I'm confident we can expand this to more products over time.
Your next question is from Doug Anmuth from JPMorgan.
Phil, maybe just to go back to AI Overviews for a moment. Can you just tell us how we should think about the $1.5 billion AI Overviews users just in terms of breadth of rollout? And I know you're saying monetization at approximately the same rate. But what does that mean in terms of click-through rates and conversion? And then Anat, just curious if there have been any changes to Google's approach to durably reengineering the cost base since you've joined? And if macro weakens, and you see more of a slowdown, would you expect to find additional opportunities to cut back more on costs? .
Yes. Look, on the ads, in AI Overviews, last -- late last year, actually, we launched them within the overviews on mobile in the U.S. And this builds on our previous rollout of ads above and below. So this was a change that we have. But as I talked about it before, overall, we see the monetization at approximately the same rate, which gives us a strong base on which we can innovate even more. So I'm very happy with this. I don't think this is the moment to go into the details of clicks rates and conversion and so on. But overall, we're happy with what we're seeing.
And to your question on our approach to productivity and efficiency, it hasn't really changed. I've mentioned my approach and our approach as a company on -- at the end of 2024. And we're still focused on driving efficiency and productivity throughout the organization, both in our operating expenses and in our CapEx. I mentioned some of these on my -- during my prepared remarks. But certainly, this helps us as we think about the investments we need to make in innovation to drive long-term sustainable growth profile for the company, we're able to repurpose some of these efficiencies into these investments as well as, as you think about the increase in CapEx we've seen over the past several years and what we're investing this year, this will put additional pressure on the income statement in the form of depreciation. So we're working hard to try and offset some of the headwinds as well as within the CapEx investments themselves, $75 billion, we're looking at how do we make sure every dollar is used efficiently. We have a highly rigorous process, to determine the demand behind it and then the allocation of the compute associate with our technical infrastructure investments, ensuring that we're utilizing that appropriately and that we're highly efficient with everything we're doing. You've seen some of the announcement and some of the changes but we're focusing on continuing to moderate the pace of compensation growth, looking at our real estate footprint and again, the build-out and utilization of our technical infrastructure across the business.
Our next question comes from Eric Sheridan from Goldman Sachs.
First, maybe for Sundar. When you look across the consumer AI landscape today, how are you thinking about continuing to drive differentiation for Gemini as a platform through the lens of usage, utility or putting product innovation at the forefront of driving consumer habits. And then the second one, maybe for Anat, if the macro environment were to change and become more downwardly volatile, how should investors think about the investments that are must make this year almost fixed in nature versus where there might be more flexibility to alter the investment priorities of the company if the macro environment were to worsen?
Thanks, Eric. Obviously, it's an exciting moment on the AI front. I think the foundation for everything is obviously the Frontier model progress we are seeing and particularly with 2.5 pro and flash. I think we're well positioned. We are seeing tremendous reception from developers, enterprises and consumers too. And obviously, we are delivering consumer AI experiences across our product portfolio, including the primary way people experience it is obviously in search with AI Overviews and very early days with AI mode, but that will be a consumer AI forward experience. And we're already seeing very positive feedback. Queries are -- people are typing in roughly 2x longer queries compared to a traditional search. So there's a lot of excitement there. And in the Gemini app, which you asked about, we've really seen increased momentum, particularly over the last few weeks as we've rolled out just the newer models, but we are seeing users are really responding well to all the innovation Gemini Live which is based on Project Astra has been very well received, deep research. I think based on 2.5 Pro is Sota and that's been well received in Canvas, we've had a lot of traction as well. And so we are definitely investing more. We have recently organized ourselves better to capitalize on this momentum, and I'm excited about our road map there.
And on the investments this year and overall, should there be any macroeconomic changes as I said, we're still planning to invest approximately $75 billion in CapEx this year. we do see a tremendous opportunity ahead of us across the organization, whether it's to support Google services, Google Cloud and Google DeepMin. Recall stated on the Q4 call that we exited the year in cloud specifically with more customer demand than we had capacity. And that was the case this quarter as well. So we want to make sure we ramp up to support customer needs and customer demands. Having said that, we're investing in long term, and we're investing in innovation. That's the essence of our business. and we want to do it in a responsible fashion. So you've seen us over the past couple of years, and we're continuing to do this, and you're seeing this in our results, drive efficiency and productivity throughout the business. And we've announced things such as consolidation of teams, which helps not just with cost, but with velocity and speed. We're able to get things to market faster. So that's one of the areas we're focused on. You heard from Sundar in the last couple of calls and just a rapid pace of innovation we're bringing to the marketplace. So the way we're doing this across the business to drive productivity and efficiency should help us have a more resilient organization irrespective of macroeconomic condition. But certainly, we don't ignore that. We always look at what's happening outside the organization as well as inside but invest appropriately to drive both the short-term growth as well as the long-term growth.
Our next question comes from Ross Sandler from Barclays.
One for Sundar, one for Philipp. Sundar, it was disclosed this week in the trial that's going on that Gemini has 35 million DAUs. And just curious, that number obviously trails ChatGPT by a pretty wide margin. Could you talk about the strategy to get that DAU figure much higher that you guys are deploying? And then Philipp, just curious to hear what you're seeing on the brand advertising side at YouTube in 1Q and into early 2Q. Are brands holding up relatively well, like direct response? Or are they starting to react to some of these macro jitters that we're experiencing? Any thoughts there?
Thanks, Ross. I think I touched upon this to Eric's question as well, but we are definitely I think there's been a lot of momentum in terms of product features we've been introducing, and we are definitely seeing reception, including increased adoption and usage based on those features. So I think we are in a positive cycle. The recent advances on the model frontier. By many metrics, I think we have the best model out there now. And I think that's going to drive increased adoption as well. And again, I would reiterate, people are using -- obviously, we have 1.5 billion users through AI Overviews interacting with AI in a deep way in a very way. Obviously, we are innovating with AI mode. And we have a very exciting road map ahead with the Gemini app as well. So across the board, super excited about what's ahead.
And on your brand question, brand and, by the way, also Direct Response had a very solid growth brand advertisers really enjoyed culture moments we had like Cochela, for example, or March Madness. We had strong contributions overall from the finance and retail verticals in Q1 on the site as well. The operating metrics for YouTube were strong in Q1. Watch time growth remains robust, particularly in key monetization opportunity areas such as shorts and living room. It's also, by the way, nice to see the strong position of our creators who obviously benefit from the brand piece, which gives us a lot of confidence when we look at it more closely. And on the Q2 side, I think I mentioned it's too early to really comment on that.
Your next question is from Mark Shmulik from Bernstein.
I appreciate the color on Gemini deployment across kind of the 15 products with 0.5 billion users or more. It would be great to hear more about where you're seeing the most usage and deployment of Gen AI internally at Google, perhaps whether the capabilities are they in a place today in terms of either supplementing or augmenting the workforce. And then just to build on that earlier AI mode type questions. Appreciate AI mode has 2x longer queries in traditional search. But any color you can share perhaps on how AI mode behavior differs from how consumers are using the Gemini app?
Look, internally, I mean this has been an extraordinary amount of focus and excitement both because I think we are -- the early use cases have been transformative in nature and I think there's still feels like early days and long ways to go. Obviously, I had mentioned a few months ago in terms of how we are using AI for coding. We're continuing to make a lot of progress there in terms of people using coding additions. I think the last time I had said the number was like 25% of code that's checked in. It involves people accepting AI suggested solutions. That number is well over 30% now. But more importantly, we have deployed more deeper flows and particularly with the newer models, I think we are working on early agent workflows and how we can get those coding experiences to be much deeper. We are deploying it across all parts of the company. Our customer service teams are deeply leading the way there. We've both dramatically enhanced our user experience as well as made it much more efficient to do so, and we are actually bringing all our learnings and expertise in our solutions through cloud to our other customers. But beyond that, all the way from the finance team preparing for this earnings call, to everything. It's deeply embedded in everything we do. But I still see it as early days and there's going to be a lot more to do.
On AI mode, look, I think we are just leaning in on the early positive feedback. Well, as we scaled up AI overviews. It's been one of our most positive launches. And -- but it's been clear people have wanted even more of it. And so with AI mode, we are bringing the -- our state-of-the-art Germany models right into search. And I mentioned people typing in longer queries. There's a lot more complex nuance questions, people are following through more. People are appreciating the clean design, the fast response time and the fact that they can kind of be much more open-ended can undertake more complicated tasks, product comparisons, for example, has been a positive one. exploring how to is planning a trip. So those are the kinds of early feedback we are seeing. And I think we are obviously really focused on improving the product across all of AI mode, AI Overviews in the Gemini app, and we are seeing positive user traction as well.
Your next question is from Mark Mahaney from Evercore.
Okay. One for Anat and one for Sundar. Anat, getting back to a question I think that Doug was asking earlier. You just put up record high or multiyear record high margins for both Google services and for Google Cloud, you talk, though, about depreciation expenses accelerating rapidly throughout the year because of all the investments you've already -- you worn people about. Back in the September quarter, you seem relatively confident that you had enough levers to kind of offset kind of rising infrastructure costs that still your 6 months later? Or is that still your view that you've got enough levers that even with the rising infrastructure costs, you can enough in there to kind of counterbalance that? And then just briefly on Waymo, that continues to rise aggressively the numbers Sundar. The long-term business model for Waymo. Is there a reason to make a decision on that soon? Or have you already made the decision of whether this is a long-term licensing model or you really want to run this as a stand-alone ridesharing delivery in autonomous vehicle business? .
On your first question on profitability and what levers do we have? And do we still have levers to pull. First, I think every organization can always push a little further I don't view productivity goals or efficiency as an episodic kind of project-based effort, but rather a continuous effort that when you get to a certain place you push a little further. Having said that, we do have significant investments we're making across the organization, and we have been making them for the past several quarters. And we've been able to do it because we were able to find efficiency to fund those investments across the organization. Those are for products and services are going to drive long-term growth for the company. So while we're trying to offset as much of the headwind associated with the increase in infrastructure costs. It will become more difficult. As I said, the depreciation will accelerate. We had about a 31% year-over-year growth in depreciation this quarter. and it will be higher as we go throughout the year. So think about that kind of as a headwind that we have to manage against but we're continuing with pushing across the organization, leveraging Sundar mentioned the use of AI and kind of an AI first Google across several of our functions to help us manage a larger scope of work using our AI, AI agents and AI tools. As Sundar mentioned, we did deleverage it in preparation for the earnings call and leveraging across several functions. So there are opportunities, but there are also great opportunities for investment, and we want to make sure that we make room for to make these investments to drive long-term growth and ensure we have a very resilient long-term growth profile for the company.
And Mark, thanks. I think this is probably the first question I've got on an earnings call on Waymo. So thank you, and I think it's a sign of its progress. Look, the thing that excites me is I think we've been laser focused and will continue to be on building the world's best driver. And I think doing that well really gives you a variety of optionality in business models across geographies, et cetera. It'll also require a successful ecosystem of partners, and we can't possibly do it all ourselves. And so I'm excited about the progress the teams have made through a variety of partnerships, obviously, a highlight of it is a partnership with Uber. We are very pleased with what we are already seeing in Austin in terms of either satisfaction. We look forward to offering the first paid rights in Atlanta, Uber later this year. But we are also building up a network of partners, for example, for maintaining fleets of vehicles and doing all the operations related to that. with the recently announced partnership with Move in Phoenix and Miami. Obviously, partnerships with OEMs, there are future optionality around personal ownership as well. So we are widely exploring and -- but at the same time, clearly staying focused on making progress both in terms of safety, the driver experience and progress on the business model and operationally scaling it up.
Our next question comes from Ken Gawrelski from Wells Fargo.
Two, if I may, please. First, on AI-powered search. You have a number of AI-powered search interfaces, including 3 most prominently, AI Overviews, AI mode and Gemini. In the future, should we think of these as distinct experiences that will be long-lasting or more experimental now and will -- and Google will eventually focus on one approach going forward? And the second one is more on the financial side. continue to experience very healthy gross margin expansion. We see the TAC, sure, but you -- Anat, you also talked about the offsetting depreciation expense. Could you talk about beyond those 2 buckets where you're seeing the real savings on the COGS line and driving that gross margin expansion? And maybe even how we should be thinking about that going forward?
Okay. Now maybe on AI-powered search and how do we see our consumer experience. Look, I do think search and Gemini obviously, will be 2 distinct efforts, right? I think there are obviously some areas of overlap, but they're also like export very, very different use cases. And so for example, in Gemini, we see people iteratively coding and going much deeper on a coding workflow as an example. So I think both will be around. Within search, I would think of AI Overviews is scaling up and working for our entire user base, but an AI mode is the tip of the tree for us pushing forward on an AI forward experience. There will be things which we discovered there, which will make sense in the context of AI Overviews. So I think will flow through to our user base. You almost want to think of what are the most advanced 1 million people using search for most advanced 10 million people and then how do 1.5 billion people use search for. And we want to innovate. And so I think this allows us to do that. But the true not through all of this is user feedback, user satisfaction, user experience. And so that will determine where this all works out in the future.
And to your question on gross margin, a couple of trends to highlight there. And I've mentioned this in the prepared remarks, you've seen improvement in tech that's really driven by the change in revenue mix with a continued search growth and the network revenue declines. Network revenue has a much higher attach rate. So that mix is helping us from a gross margin perspective. So think about that as well. Now we do have depreciation for technical infrastructure hits in 2 -- primarily in 2 places in the income statement. One is in other cost of sales and the rest is in R&D. So it is in that line item that's impacting cost of sales. Now we've had some efficiencies there, and I did mention the improvement in our overall cost of headcount growth and compensation, kind of moderating those growth. So that helps us as well. more than offset the depreciation increases in Q1, but as I mentioned, this number will be higher in the coming quarters. Recall, we have -- we said approximately $75 billion in CapEx, which is up from $55 billion or just over $50 billion last year. So there is expected to be quite a significant increase in depreciation.
And our last question comes from Ron Josey from Citi.
Phil, I wanted to touch a little bit more on your comments around direct response in YouTube. I think it's been improving and been a driver over the past couple of quarters. I'd love to hear more just about what's driving that? Is that the demand gen and integration with PMAX? Or are users perhaps more involved on direct response now that shorts usage is driving? We'd love your thoughts there.
Yes. I think there is a lot of different factors. Mostly, we continue to help our customers really using our AI power tools. You mentioned a few of them to drive performance. That's a very big one. As I mentioned before, we're also happy with the progress we're seeing on shorts and closing the monetization gap here to the overall business, which is actually really nice to see, especially in the U.S. So we're very happy with that. Yes.
And I'll just chime in to say, YouTube just celebrated its 20th birthday, and we now have more than 20 billion videos on YouTube, and we get 20 million videos uploaded every day. So I think it's a tremendous platform and thanks to all the creators and users who have supported us there over the years.
Thank you. And that concludes our question-and-answer session for today. I would like to turn the conference back over to Jim Friedland for any further remarks.
Thanks, everyone, for joining us today. We look forward to speaking with you again on our second quarter 2025 call. Thank you, and have a good evening.
Thank you, everyone. This concludes today's conference call. Thank you for participating. You may now disconnect.