Li Auto Inc

HKEX:2015

Q1-2025 Earnings Call

[Operator]

Hello, ladies and gentlemen. Thank you for standing by for Li Auto's First Quarter 2025 Earnings Conference Call. [Operator Instructions] Today's conference call is being recorded.

I will now turn the call over to your host, Ms. Janet Chang, Investor Relations Director of Li Auto. Please go ahead, Janet.

[Janet Chang, executive]

Thank you, Kelly. Good evening and good morning, everyone. Welcome to Li Auto's First Quarter 2025 Earnings Conference Call. The company's financial and operating results were published in a press release earlier today and are posted on the company's IR website.

On today's call, we will have our Chairman and CEO, Mr. Xiang Li; and our CFO, Mr. Johnny Tie Li, to begin with prepared remarks. Our President, Mr. Donghui Ma; and our Senior Vice President, Mr. James Liangjun Zou; and our CTO, Mr. Yan Xie, will join for the Q&A discussion.

Before I continue, please be reminded that today's discussion will contain forward-looking statements made under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may involve inherent risks and uncertainties. As such, the company's actual results may be materially different from the views expressed today. Further information regarding risks and uncertainties is included in certain company's filings with the U.S. Securities and Exchange Commission and The Stock Exchange of Hong Kong Limited. The company does not assume any obligation to update any forward-looking statements, except as required under applicable law.

Please also note that Li Auto's earnings press release and this conference call include discussions of unaudited GAAP financial information as well as unaudited non-GAAP financial measures. Please refer to Li Auto's disclosure documents on the IR section of our website, which contain of a reconciliation of the unaudited non-GAAP measures to comparable GAAP measures.

Our CEO will start his remarks in Chinese. There will be English translation after he finishes all his remarks. With that, I will now turn the call over to our CEO, Mr. Xiang Li. Please go ahead.

[Xiang Li, executive]

[Interpreted] Hi, everyone. This is Li Xiang, and thank you for joining today's conference call. In the first quarter of 2025, we delivered more than 92,000 vehicles, an increase of 15.5% year-over-year, bringing total revenues to RMB 25.9 billion. We performed strongly in the RMB 200,000 and above NEV market in China, growing at twice the market rate according to the insurance registration data from the China Automotive Technology and Research Center.

As of April 2025, we have been the segment sales champion among Chinese auto brands for 14 consecutive months. In particular, we topped the market with a 14.1% market share in April, further reinforcing our leadership. As of the end of April, we have delivered more than 1.26 million vehicles.

As a pioneer and leader in EREV, the Li L Series continues to enhance user value through ongoing innovation and product iteration, maintaining a competitive edge despite challenges from newcomers. Recently, we launched the new Li MEGA and new Li L Series. The refreshed Li AD Max models received NVIDIA's latest Thor-U chip, while Li AD Pro models upgraded from Horizon Robotics Journey 5 to Journey 6M chips and include ATL LiDAR sensors co-developed with [ Hesai S ] standard. In addition to these upgrades for assisted driving, we have enhanced chassis control, exterior and interior design and smart cockpit across the new Li L Series.

On April 23, we launched Li MEGA Home at Shanghai Auto Show 2025, reflecting our latest understanding of multigenerational families and their mobility needs. Featuring top-tier configurations for our flagship model, Li MEGA Home aligns closely with our mission to Create a Mobile Home, Create Happiness. Since its launch, Li MEGA Home has accounted for over 90% of Li MEGA orders, demonstrating its strong value proposition and user recognition.

Li MEGA currently has a robust order backlog with continuous inflow. To meet growing demand, we're increasing our production capacity to achieve 2,500 to 3,000 monthly deliveries by July. With the delivery of Li MEGA Home, the new Li MEGA Ultra and the new Li L Series in May, we expect second quarter deliveries to reach between 123,000 to 128,000 units.

The success of Li MEGA Home strengthens our confidence in becoming a top-tier player in the premium BEV market with a robust BEV pipeline. Preparations for our upcoming BEVs are progressing smoothly with Li i8 and Li i6 scheduled for launch in July and September, respectively. Li i8 test vehicles are currently undergoing road tests across the country and have already locked over 9.5 million kilometers as part of our preparation for mass production.

An efficient and convenient charging network is critical for electric vehicle user experience. To support our BEV launch, we have built the largest urban highway supercharging network among all automakers in China, covering over 50,000 kilometers of highways as of the end of first quarter. Currently, we operate 2,350 supercharging stations equipped with over 12,800 charging stalls.

Additionally, we completed the deployment of a supercharging network along 20 long-distance tourist routes, including the G318 Sichuan-to-Tibet highway. We will continue to accelerate the supercharging network deployment with plans to deploy over 2,500 stations in June and aim for 4,000 stations by the end of the year. We will further enhance our competitive edge over other automakers on charging network going forward, ensuring a hassle-free charging experience for our users.

We continue to rapidly develop our ADAS technology. Our in-house developed VLA Driver model as our next-generation ADAS architecture integrates spatial, language and behavioral intelligence into a single model, enabling ADAS to perceive, think and dynamically adapt to the environment. VLA Driver will redefine user experience and deliver innovative product formats, transforming vehicles into smart agents capable of communicating with users, understanding intentions and acting as dedicated drivers that can comprehend, see and locate.

Our proprietary reconstructive and generative cloud-based world model creates realistic simulation environments that will support the closed-loop reinforcement learning of VLA Driver at scale. This will drive a continuous improvement in iteration efficiency and quality.

We plan to launch VLA Driver with Li i8 and then roll it out to all Li AD Max-equipped vehicles via OTA updates. We firmly believe that VLA Driver will bridge the physical and digital world. Going forward, we continue -- we will continue exploring opportunities to seamlessly integrate multimodal interaction to deliver a more natural human vehicle co-driving experience.

Li Xiang Tong Xue also continues to evolve. The latest OTA update at the end of May introduced new design memory capabilities to recognize each family members and agent functions that allow it to act as an assistant for daily activities such as placing orders, making reservations and tracking package deliveries via voice command. Our aim is to create increasingly personalized smart space that can make human-vehicle interaction as intuitive as interacting with a family member.

In April, we published the Li Halo OS technical architecture white paper and released initial code to the open source community. As the first automaker globally to open source this proprietary smart vehicle operating system, we hope to empower industry partners and foster industry-wide progress through Li Halo OS.

Moving on to our sales and service network, we're preparing for this year's expected growth in sales and new vehicle launches. We will continue to expand our network in the major auto parks and shopping malls while penetrating lower-tier cities through the [ Star ] plan to boost overall coverage efficiency. As of April 30, 2025, we had 500 retail stores in 151 cities nationwide, alongside 500 servicing centers and Li Auto-authorized body and paint shops operating in 223 cities.

Looking ahead, we remain committed to our user-centric approach driven by innovation, and we'll continue to enhance our industry-leading product strength to deliver a greater happiness to more families.

I will now turn the call over to our CFO, Johnny, to walk you through our financial performance.

[Tie Li, executive]

Thank you, Xiang. Hello, everyone. I will now walk you through some of our 2025 first quarter financials. Due to time constraints, I will address financial highlights here and encourage you to refer to our earnings press release for further details.

Total revenues in the first quarter were RMB 25.9 billion or $3.6 billion, up 1.1% year-over-year and down 41.4% quarter-over-quarter. This included RMB 24.7 billion or USD 3.4 billion from vehicle sales, up 1.8% year-over-year and down 22.1% (sic) [ 42.1% ] quarter-over-quarter. The year-over-year increase was mainly attributable to the increase in vehicle deliveries, partially offset by the lower average selling price mainly due to different product mix. The sequential decrease was mainly due to the decrease in vehicle deliveries, which was impacted by seasonal factors related to Chinese New Year holiday.

Cost of sales in the first quarter were RMB 20.6 billion or USD 2.8 billion, up 1.3% year-over-year and down 41.6% quarter-over-quarter. Gross profit in the first quarter was RMB 5.3 billion or USD 732.9 million, up 0.6% year-over-year and down 40.7% quarter-over-quarter.

Vehicle margin in the first quarter was 19.8% versus 19.3% in the same quarter -- same period last year and 19.7% in the prior quarter. The year-over-year increase was mainly due to cost reduction and pricing strategy changes in the first quarter of 2024, which were partially offset by different product mix. Vehicle margin remained relatively stable over the prior quarter.

Gross margin in the first quarter was 20.5% versus 20.6% in the same period last year and 20.3% in the prior quarter. Operating expenses in the first quarter were RMB 5 billion or USD 695.5 million, down 14% year-over-year and 4.2% quarter-over-quarter.

R&D expenses in the first quarter were RMB 2.5 billion or USD 346.4 million, down 17.5% year-over-year and up 4.4% quarter-over-quarter. The year-over-year decrease was mainly -- was primarily due to decreased employee compensation and impact of the pace of new vehicle program. The R&D expenses remained relatively stable over the prior quarter.

SG&A expenses in the first quarter were RMB 2.5 billion or USD 348.8 million, down 15% year-over-year and 17.7% quarter-over-quarter. The year-over-year and the sequential decrease were primarily due to decreased employee compensation, improved operational efficiency and decreased marketing and promotion activities.

Income from operations in the first quarter was RMB 271.7 million or USD 37.4 million versus loss from operations of RMB 584.9 million in the same period last year and income from operations of RMB 3.7 billion in the prior quarter. Operating margin in the first quarter was 1.0% versus negative 2.3% in the same period last year and positive 8.4% in the prior quarter.

Net income in the first quarter was RMB 646.6 million or USD 89.1 million, up 9.4% year-over-year and down 81.7% quarter-over-quarter. Diluted net earnings per ADS attributable to ordinary shareholders were RMB 0.62 or USD 0.08 in the first quarter versus RMB 0.56 in the same period last year and RMB 3.31 in the prior quarter.

Turning to our balance sheet and cash flow. Our cash position remained strong and stood at RMB 110.7 billion or USD 15.3 billion as of March 31, 2025. Net cash used in operating activities in the first quarter was RMB 1.7 billion or USD 234.4 million versus RMB 3.3 billion in the same period last year and net cash provided by operating activities of RMB 8.7 billion in the prior quarter.

Free cash flow was negative RMB 2.5 billion or negative USD 348.7 million in the first quarter versus negative RMB 5.1 billion in the same period last year and positive RMB 6.1 billion in the prior quarter.

And now for our business outlook. For the second quarter of 2025, the company expects to deliver -- deliveries to be between 121,000 and 128,000 vehicles, representing a year-over-year increase of 13.3% to 17.9%. The company also expects second quarter total revenues to be between RMB 32.5 billion and RMB 33.8 billion or USD 4.5 billion and USD 4.7 billion, representing a year-over-year increase of 2.5% to 6.7%. This business outlook reflects the company's current and preliminary view on its business situation and market conditions, which is subject to change.

That concludes our prepared remarks. I will now turn the call over to the operator and start our Q&A session.

[Operator]

[Operator Instructions] Your first question comes from Tim Hsiao with Morgan Stanley.

[Tim Hsiao, analyst]

[Foreign Language] My first question is about the volume growth because Li Auto's the new L Series has received great market feedback. But in the meantime, we also noticed that competitors are trying very hard to benchmark the L Series with much more aggressive pricing and specs. So how would Li Auto keep growing vehicle sales 2x faster than the overall high-end market throughout the rest of the year and keep gaining market share at expenses of peers in China? That's my first question.

[Xiang Li, executive]

[Interpreted] After we launched the new Li L Series, its sales performance met our expectations and has shown healthy growth. Our weekly sales are now over 10,000 units. And month-to-date, our market share in RMB 200,000 and over and higher NEV market has reached 14.7%. We're very confident the monthly deliveries of our new L Series will return to the 50,000 per month level pretty soon. Thank you.

[Tim Hsiao, analyst]

[Foreign Language] So my second question is about the products. So aside to the current SUV lineup, when would Li Auto consider selling sedans? Will the company also adopt dual-powertrain strategy to include both EREV and the BEV for sedan product line to cater to your broader consumer base? That's my second question.

[Xiang Li, executive]

[Interpreted] In our view, with Li MEGA, the Li range-extended SUV series and the Li BEV SUV series in full sales production, we can reach up to RMB 300 billion in terms of revenue. And after we reach that level of revenue scale, we will review, based on user demand and market conditions, when to launch sedan models and MPV models covering a more affordable price range. And these products in combination will also be offered not only in China, but also other Asian markets and European markets. Thank you.

[Operator]

Your next question comes from Yingbo Xu with Citic Securities.

[Yingbo Xu, analyst]

[Foreign Language] So I have 2 questions, and the first one is about the Li Halo OS. Could you please give us more colors about the intelligence level and how to cutting cost and the difference between AUTOSAR and Halo OS?

And the second question about product. For L6 and L8, what's the real difference between their users? And in future, how about i8 and i6? How can they won, I mean, consumers in the BEV market?

[Yan Xie, executive]

Yingbo, this is Yan. I will answer your first question. Right now, we are seeing strong interest in our Halo OS from 3 main types of companies: automakers, chip manufacturers and other ecosystem suppliers. In fact, some of these suppliers have already started contributing code to the open source community. For us, the stronger the overall industry ecosystem becomes, the faster we can iterate on our own products and technologies.

As our partners grow in capability and collaborate with us more closely, we also see meaningful cost efficiencies. And as the open source community matures, our investments in certain areas can be reduced, allowing us to focus more resources on what truly set us apart, our core strengths. At the same time, our operating system give us a unique opportunity to vertically integrate hardware, software and algorithm capabilities. Over time, we are confident this will allow us to continuously enhance the AI user experience on Halo OS.

So how does Halo OS compare to AUTOSAR? First of all, Halo OS can fully replace the core functionalities of standard AUTOSAR operating system. On top of that baseline, Halo OS brings significant advantages in areas where traditional AUTOSAR OS doesn't do very well, such as more efficient resource usage and true end-to-end time determinism. What is more, by redefining the system architecture, we are able to address some of the limitations of the relatively heavyweight AUTOSAR framework, especially when it comes to enabling faster, more agile innovation. Thank you.

[Xiang Li, executive]

[Interpreted] The Li Auto brand is positioned as a premium brand. Therefore, additional purchases and upgrades is a big part of our customer base. So specifically, our range-extended models are catered towards customers who currently own ICE models as an upgrade to ICE models, whereas BEV models are upgrades for NEV car owners. So i8 and i6 will be targeted towards the current ownership base of NEV cars. And our expectations for this year is that the overall NEV market over RMB 200,000 will be about 3.8 million units this year and among which 1.69 million will be PHEVs and 2.13 million will be BEVs. Therefore, by introducing BEV models, we'll be taken into a bigger market. Thank you.

[Operator]

Your next question comes from Tina Hou with Goldman Sachs.

[Tina Hou, analyst]

So I have 2 questions. The first one is regarding our balance sheet. So just wondering, what is our target leverage ratio? And also sort of what is our payable cycle, including some of the bank bills payable to the supply chain?

And then the second question is regarding our upcoming i8, the BEV model. So could management share with us what do you think is the biggest selling point and advantage versus other BEV models in the same segment? [Foreign Language]

[Tie Li, executive]

Okay. Tina, this is Johnny. I will take the first question. We are very committed to maintain good relationships with supplier partners. We strive to maintain the payable days at a reasonable and healthy level, basically ranging from 2 to 4 months. So if you see our payable days at the year-end, it's because there are some reconciliation days need to be spent after we book the balance, and we will finally reconcile the balance with our suppliers.

At the end of Q1, the payable balance didn't change much compared with the end of last year. So the quarter-over-quarter increase in the payable days was mainly due to the calculation method, which is due to the lower cost of sales in the first quarter. Thank you.

[Xiang Li, executive]

[Interpreted] So to brief a few points on i8's key selling points. Apart from the VLA Driver model, which I mentioned earlier, i8 also has a very innovative styling, exterior and interior. And the exterior styling is really designed around smart packaging to allow for the most space inside as well as a very low drag coefficient. And in the meantime, i8 also offers very good handling and ride comfort.

Apart from that, i8 also supports charging up to 500 kilometers in 10 minutes with its high-voltage charging technology. And by the time we launch i8, we also would have built 2,500 supercharging stations to prepare for the launch of i8. And all these charging stations are built around the surrounding and the travel route of our potential customers. So we have reasons to believe that the i8 will be a top choice for existing owners of NEV cars as the replacement or upgrade to their current models. Thank you.

[Operator]

Your next question comes from Jing Chang with CICC.

[Jing Chang, analyst]

[Foreign Language] This is my first question, it's regarding to our sales target and also some trends outlook. Will we set up clear sales target this year? Or will we flexibly adjust our volume and price strategy according to the market changes? And also in the longer term, previously, we have our calculations about the market size. And given the changes in recent 2 years, have there been any changes in our adjustment? So regarding to the mid- to high-end SUVs and especially family target cars, so what's our midterm sales target in domestic market?

[Xiang Li, executive]

[Interpreted] As we communicated before, we expect our growth in 2025 to be double the growth rate of the overall RMB 200,000 above NEV market. And in terms of energy type, as we launch our BEV models, we'll be taken into a bigger TAM. As I mentioned earlier, the overall market of NEV over RMB 200,000 and more is 3.8 billion (sic) [ 3.8 million ] this year expected and 2.1 million which is BEV. So our new BEV model launches will take us into this bigger market.

And in terms of market demand, we think there's still great potential. And I'll give one example with Tier 4, Tier 5 cities. We've recently announced what we call [ Star ] program, which will expand our coverage in Tier 4 and Tier 5 cities. And we've run some pilot programs last year in these Tier 4 and Tier 5 cities, like, for example, in Sichuan, Dazhou and [ Fugou ], both of which are Tier 4, Tier 5 cities. And since we've opened our stores in last September, in less than 0.5 year, we've reached over 28% market share in all passenger vehicle markets over RMB 200,000 regardless of energy type. And another example in Shaanxi, Yan'an, we've also reached 25% market share in all BEV market over RMB 200,000 and above.

And as the overall penetration rate of NEV reaches over 50%, more and more users are choosing new energy vehicles. And also as we launch L6 and other models, we are seeing bigger opportunities in Tier 4 and Tier 5 cities. So this year, we'll continue to expand our [ Star ] program and bring incremental sales to the company. So our goal is to expand to 100 cities this year in Tier 4, Tier 5 cities and bring in 100,000 incremental sales in 2026.

[Jing Chang, analyst]

[Foreign Language] So my second question is regarding to AD. So Mr. Li Xiang elaborated in detail how we do VLA in the previous AI talk, talking about our driver large model, several progresses, including the pretraining of the foundation model and the different types of the reinforcement learning and et cetera. So what co-difficulties do you think are there and how we do to differentiate ourselves from peer companies?

[Xiang Li, executive]

[Interpreted] Our training process for basically replicating an experienced driver is divided into 4 steps: step one is training what we call a VL foundational model, pretraining; second step is post-training into a VLA model; and then it's reinforced learning with human feedback or RLHF; and finally, RL, reinforced learning. And this is how we train an experienced driver through AI.

And the hardest part of all this is the pretraining, which is the VL foundation model as well as the last step, the reinforced learning step. This is a problem that all enterprises are trying to solve. So first of all, in the VL foundational model training process, we're trying to add specific video data so that the foundational model can understand 3-dimensional space as opposed to other models which only understand 2D space. This is a key differentiation of our foundational model.

And then in reinforced learning, it requires us to train the model in real-world simulated environments to iterate the VLA's model and improve its capabilities. So through reconstruction and generative processes in combination of these 2 methods, we can build world models that follow -- actually follow the physical laws -- the laws of physics in the real world and replicate traffic participants and other elements. So with very accurate simulation capabilities, the VLA Driver model can train at very low cost and very accurately verify real issues in a simulated world model, and it can also significantly reduce the iteration period. Thank you.

[Operator]

Your next question comes from Bin Wang with Deutsche Bank.

[Bin Wang, analyst]

[Foreign Language] I got 2 questions: one is about your gross margin, and the second one is about the export. In the first quarter, you're actually enjoying the margin expansion. You mentioned that pricing strategy change. Can you provide more detail about this strategy change? Meanwhile, what's your outlook for the second quarter? We think that we launched a new [indiscernible] actually reduced the cash subsidy. Can we assume your margin actually will increase in the second quarter?

And for the second question is about the export. Previously, you think this year will be the starting point for export. Do you -- can you guide when a meaningful volume will be emerged for the export business, when you can start to, say, monthly export volume exceed 1,000 units?

[Tie Li, executive]

This is Johnny. I think our -- first, we expect the vehicle margin to still remain around 19% for the second quarter. As you know, the second quarter is we have the April and May, the MEGA is not there. And as of today, we have a lot of our new MEGA Home order on hand. That is still -- we'll still start huge volume delivered just starting from this week. And also it switched from the old 2024 version of L Series to the 2025, so it's a combination. So we still keep the vehicle margin around the [indiscernible]. Thank you.

[Xiang Li, executive]

[Interpreted] We have 3 prerequisites for entering an overseas -- or entering any market, which is offering a good hardware, and second is being able to provide aftersales support and third is to provide smart software services. Only when we meet these 3 conditions can we enter a new market because we consider ourselves to be selling AI-era terminals as opposed to just selling physical products.

Over the next few years, we'll be focusing on Asian and European markets and recruit established distributors across these countries. And in the meantime, we're also stepping up our efforts to identify and assign top talents, internal talents to our overseas market team while also recruiting actively professionals with international experience to join our international team. Overall market -- overseas market is a part of our long-term strategy. So we will be working very hard with the goal of reaching 30% of overall sales overseas. Thank you.

[Operator]

Your next question comes from Paul Gong with UBS.

[Paul Gong, analyst]

[Foreign Language] So my first question is regarding the VLA timing for availability to the consumers, especially given the tightening of the regulation on the driving assistance recently by the government. Do we need more time to verify it? Or are we still confident that it would be available for consumers to use in July?

The second question is regarding the implication of MEGA Home. This has definitely showed some improvement from the previous MEGA sales. And what do you think are the lessons learned? And what would be the lessons for the upcoming i8 and i6 launch?

[Xiang Li, executive]

[Interpreted] We're still on track to releasing our VLA driver model in July together with our battery electric SUV, i8. We'll then be rolling out VLA Driver to all of our users in August. And obviously, our drivers can -- our customers can also experience VLA Driver in test drives in all of our stores.

We view regulations on safety and assisted driving to be absolutely necessary. And in fact, we view stringent regulations to be more favorable to companies with solid technical fundamentals. So for Li Auto, our super alignment technology will address many of the safety concerns and allow us to prioritize safety as a top consideration in all development stages. Enhanced regulatory regulations requirements will not hinder our R&D efforts. Thank you.

[Interpreted] So in fact, our previous steady rate of MEGA deliveries was about 1,000 per month. And our expectation was for it to increase by 50% with the launch of the new model. But in fact, it eventually increased by over 150%, significantly exceeding our expectations. And obviously, we hope to increase production capacity to keep -- maintain a steady-state delivery rate of 2,500 to 3,000, as we expect.

So as we look back at the previous year and how we got to where we are today, we realized the most important thing was not to focus on our own internal desires or focus too much on the competition or on specific market segments on which competitors enter this market and do things based on our fear. But in fact, we returned to the users and focused on the family users and what they actually need and how we can surpass what they're looking for or other products or offering in the market and innovate around their needs.

So one opportunity that we see as we see the success with the new MEGA Home and what we've done with the explorations we did last year was really this opportunity around mobile space. There are so many things that we can do to innovate around this mobile space experience, and there's so much exciting product features that we're exploring because we hope the car going forward is not -- the experience is not going to be just focused on hardware, but actually an integrated AI experience enabled by hardware and software.

So looking forward, we know when we talk about user machine interaction, we think of Apple as a company that does it best in the world. We hope when people talk about space experience, people think of Li in the future. Thank you.

[Operator]

As we are reaching the end of our conference call now, I'd like to turn the call back over to the company for closing remarks. Ms. Janet Chang, please go ahead.

[Janet Chang, executive]

Thank you once again for joining us today. If you have further questions, please feel free to contact Li Auto's Investor Relations team. This concludes today's conference call. You may now disconnect your lines. Thank you.

[Portions of this transcript that are marked [Interpreted] were spoken by an interpreter present on the live call.]