
Apple Inc
NASDAQ:AAPL

ROCE
Return on Capital Employed
ROCE, or Return on Capital Employed, is a financial ratio that measures a company’s profitability in relation to the capital it employs.
ROCE Across Competitors
Country | Company | Market Cap | ROCE | ||
---|---|---|---|---|---|
US |
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Apple Inc
NASDAQ:AAPL
|
3T USD |
63%
|
|
KR |
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Samsung Electronics Co Ltd
KRX:005930
|
369.4T KRW |
8%
|
|
CN |
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Xiaomi Corp
HKEX:1810
|
1.3T HKD |
11%
|
|
US |
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Dell Technologies Inc
NYSE:DELL
|
67B USD |
20%
|
|
TW |
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Quanta Computer Inc
TWSE:2382
|
975.2B TWD |
25%
|
|
JP |
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Canon Inc
TSE:7751
|
4.2T JPY |
7%
|
|
JP |
![]() |
Fujifilm Holdings Corp
TSE:4901
|
3.8T JPY |
8%
|
|
US |
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HP Inc
NYSE:HPQ
|
24.9B USD |
35%
|
|
US |
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Hewlett Packard Enterprise Co
NYSE:HPE
|
22.2B USD |
6%
|
|
SG |
S
|
Seagate Technology Holdings PLC
XBER:847
|
18B EUR |
34%
|
|
IE |
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Seagate Technology Holdings PLC
NASDAQ:STX
|
20.4B USD |
34%
|
Apple Inc
Glance View
Apple Inc., borne out of the innovative spirit of Steve Jobs, Steve Wozniak, and Ronald Wayne in a modest garage, has steadily crafted its journey from a fledging startup to a titan of technology. This evolution is marked by a unique blend of creativity, innovation, and marketing genius. Apple reimagined personal computing with its introduction of the Macintosh in 1984, changing the way individuals and businesses interacted with technology. Over the years, the hallmark of its success has been the seamless integration of its hardware, software, and services—an ecosystem that captivates customers and locks them into its universe. With each product launch, from the iPod to the iPhone, Apple adeptly combined sleek design and intuitive functionality, setting new industry benchmarks and redefining the consumer electronics landscape. The company's prowess extends beyond product innovation to commanding a global supply chain and retail strategy that reinforces its market dominance. By establishing its retail stores as experiential havens, Apple offers more than just products; it provides an immersive brand experience. Financially, Apple thrives through a trifecta of product sales, services, and rigorous supply chain efficiency. The iPhone remains a substantial revenue driver, complemented by the growth of connected devices like the Apple Watch and AirPods. Meanwhile, its burgeoning services segment—encompassing the App Store, iCloud, Apple Music, and more—continues to expand margins and enhance customer loyalty. This services layer not only augments Apple's top-line but also deepens its engagement with consumers, reflecting a well-engineered strategy to sustain its competitive advantage and foster long-term growth.

See Also
ROCE, or Return on Capital Employed, is a financial ratio that measures a company’s profitability in relation to the capital it employs.
Based on Apple Inc's most recent financial statements, the company has ROCE of 62.7%.