Ford Invests $2 Billion in Louisville Plant to Build Affordable Electric Pickup Starting at $30,000

Ford has announced a $2 billion investment to upgrade its assembly plant in Louisville, Kentucky, with the goal of manufacturing more affordable electric vehicles (EVs). This move is part of Ford's strategy to compete with lower-priced EVs from Chinese automakers.

The first vehicle in Ford's new affordable EV lineup will be a midsize electric pickup truck, planned to launch in 2027 with a starting price of $30,000. Ford aims to make EVs more accessible for American buyers, addressing common concerns about the cost of electric vehicles.

To support this effort, Ford is introducing a new production system and advanced materials to help lower manufacturing costs. The company has already invested an additional $3 billion in a battery park in Michigan to further support its push toward EVs.

The upgrades and new technologies are expected to increase efficiency at the Louisville plant and enable production of high-quality, low-cost EVs. However, Ford projects that the changes may result in roughly 600 fewer jobs at the facility.

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WSJ

A $2 billion investment in a Louisville plant supports efficient manufacturing as employment is projected to fall by 600.

Ford announces $2 billion investment in Louisville assembly plant aimed at cheap...

CNBC

Ford on Monday announced it would invest $2 billion in a Louisville, Kentucky, assembly plant aimed at rolling out more affordable electric vehicles. The investment comes on top of $3 billion already planned for a battery park in Michigan.

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Reuters

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Business Wire

LOUISVILLE, Ky.--(BUSINESS WIRE)--Ford Motor Company is once again taking a revolutionary leap forward in engineering and manufacturing to bring a new family of affordable, high-quality electric vehicles within reach for millions around the world. The new Ford Universal EV Platform and Ford Universa...

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New York Post

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TechCrunch

Ford said Monday it will invest $2 billion to transform its Louisville Assembly Plant into a factory capable of making a new generation of affordable EVs, starting with a mid-sized pickup truck with a base price of $30,000 that is slated to launch in 2027.

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CNBC Television

CNBC's Phil LeBeau with Jim Farley Ford Motor Company President & CEO, join 'Money Movers' to discuss the company's new $2 billion EV investment, the $30K electric pickup truck set to launch and more.

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Forbes

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CNBC Television

Ford CEO Jim Farley on Monday said the automaker's announced $30,000 electric pickup, slated for release in 2027, is "exactly what Henry Ford would do" and will be faster than a Mustang.

Ford to invest $2 billion in Kentucky plant to expand affordable EV production

Invezz

Ford Motor Company will invest $2.00 billion in its Louisville, Kentucky, assembly plant to launch a new midsize, four-door electric pickup priced at $30,000. The project, expected to roll out in 2027, aims to make electric vehicles more affordable while strengthening US-based manufacturing.

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CNBC Television

Ford CEO Jim Farley discusses the automaker's nearly $2 billion investment in electric vehicle production at its assembly plant in Louisville, Kentucky.

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Fox Business

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Yahoo Finance

Ford (F) will invest $2 billion in the US to manufacture a midsize, four-door, electric pickup truck in the US, part of the company's strategy to produce cheaper and cost-efficient electric vehicles (EVs). Ford CEO Jim Farley joins Market Catalysts with Yahoo Finance Senior Autos Reporter Pras Subra...

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CNET

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Benzinga

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Proactive Investors

Ford Motor Company (NYSE:F) has introduced its new Ford Universal Vehicle Platform, which the automaker says will underpin a new generation of electric vehicles, starting with a pickup truck expected to launch in 2027 at a starting price of about $30,000. The platform was unveiled at Ford's “Our Nex...

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