Novo Nordisk Shares Drop After Trump Announces Plan to Lower Ozempic Price

Oct 17, 2025

Shares of Novo Nordisk fell about 5% after U.S. President Donald Trump announced that the price of the company's best-selling weight-loss drug, Ozempic, would be lowered.

Trump stated on Thursday that negotiations to reduce the cost of Ozempic would be quick, and that the new, lower price would benefit Americans. He emphasized that the current price of the drug is too high.

Some other pharmaceutical stocks, such as Eli Lilly, also saw declines following Trump's comments about lowering prices on weight-loss medications.

Why did Novo Nordisk's stock price fall?

The stock dropped after President Trump said Ozempic's price would be reduced, which could lower the company's profits from the popular drug.

What is Ozempic?

Ozempic is a weight-loss drug made by Novo Nordisk that is widely used to help people lose weight.

Who will benefit from the lower price?

Trump stated that the lower price will benefit Americans, especially those who need the drug for weight loss.

Are other drug companies affected by this announcement?

Yes, stocks of other companies that make weight-loss drugs, like Eli Lilly, also declined after the announcement.

Sources
Trump says price of Ozempic will be lowered
Reuters
U.S. President Donald Trump said on Thursday that the price of Novo Nordisk's best-selling weight-loss drug would be lowered and that negotiations over price changes would be swift.
Novo Nordisk shares fall 5% after Trump vows weight-loss drug price cut
Reuters
Novo Nordisk's shares fell around 5% in early trade on Friday after U.S. President Donald Trump said on Thursday that the price of the Danish drugmaker's best-selling weight-loss drug would be lowered.
Novo Nordisk Shares Fall as Trump Moves to Cut Price of Weight-Loss Drugs
WSJ
The president said the cost of the weight-loss drug should be much lower for Americans once negotiations with Novo Nordisk had concluded.
Eli Lilly, Novo Nordisk Stocks Drop After Trump's Ozempic Price Comment. What to...
Barrons
Trump told reporters late Thursday that the list price of Ozempic, which he called “the fat loss drug,” will be “much lower.”
Novo Nordisk, Eli Lilly shares drop as Trump promises lower weight loss drug pri...
Proactive Investors
Shares of Novo Nordisk (NYSE:NVO) and Eli Lilly and Co (NYSE:LLY), two major pharmaceutical companies that produce weight-loss drugs, dropped sharply following comments from US president Donald Trump about reductions in the prices of these medicines. During a White House event focused on fertility t...
Novo Nordisk hires US pharma veteran as Trump pricing pressure mounts
Reuters
Novo Nordisk has appointed U.S. pharmaceutical executive Greg Miley as its new head of corporate affairs, according to a statement he posted on LinkedIn, as the obesity drugmaker faces growing pressure from the Trump administration on drug pricing.
Novo Vs. Lilly Vs. Pfizer: Who Wins If Trump Slashes The Price Of Weight Loss Dr...
Benzinga
President Donald Trump just dropped a political bomb into one of Wall Street's hottest trades. His promise to cut the cost of Novo Nordisk A/S (NYSE:NVO) blockbuster drug Ozempic from around $1,300 to $150 isn't just about affordability—it's about shaking the foundations of the GLP-1 gold rush that'...
Is Trump Going to Kill the GLP-1 Cash Cow?
24/7 Wall Street
GLP-1 drugs propelled Novo Nordisk (NVO) and Eli Lilly (LLY) to record profits, with sales exceeding $20 billion amid skyrocketing demand. Both companies cut prices recently to expand access, but President Trump's vow threatens deeper reductions.
Here's What Trump Said That's Pressuring Novo Nordisk and Eli Lilly Stocks
Investopedia
Novo Nordisk (NVO) and Eli Lilly (LLY) shares slumped in early trading Friday after President Trump promised to lower the prices of popular weight-loss drugs, such as Novo Nordisk's Ozempic and Eli Lilly's Zepbound.
NVO and LLY Stocks Slide as Trump Signals Price Cuts for GLP-1 Drugs
Zacks Investment Research
Trump's pledge to slash GLP-1 drug prices sends Novo Nordisk and Eli Lilly shares tumbling, raising questions about the feasibility of such a development.
Trump Pledges To Cut Obesity Drug Prices. Novo Nordisk, Eli Lilly Stocks Dive.
Investors Business Daily
Novo Nordisk and Eli Lilly stocks slumped Friday after President Donald Trump said he would cut the price of weight-loss drugs.
Trump-Induced Volatility Aside, Novo Trades Cheap While Patents Protect Its Prof...
Benzinga
Novo Nordisk A/S (NASDAQ:NVO) is back in the headlines, and not just for its blockbuster weight-loss drug, Ozempic. President Donald Trump recently suggested a dramatic price cut for the drug, sparking some short-term market jitters.
Trump says Ozempic prices will be 'much lower' for Americans
Fox Business
President Donald Trump said there will be lower prices for Ozempic after negotiations with Novo Nordisk as part of his broader initiative to reduce prescription drug costs.
Eli Lilly and Novo Nordisk stocks fall as Trump says he wants $150 price for GLP...
CNBC
Shares of Eli Lilly and Novo Nordisk dropped Friday, after President Donald Trump said his administration aims to cut the cost of brand name GLP-1 weight loss drugs to $150 per month, a fraction of their current list price. Centers for Medicare and Medicaid Administrator Dr. Mehmet Oz interjected an...
President Trump targets $150 MFN price for GLP-1s
CNBC Television
Shares of Eli Lilly and Novo Nordisk came under pressure after President Trump said during an event at the White House that the administration is looking bring down prices of popular weight loss GLP-1s to $150 per month.
Did Eli Lilly Just Say "Checkmate" to Novo Nordisk?
The Motley Fool
Novo Nordisk (NVO 2.60%), a Denmark-based drugmaker, was a pioneer in the GLP-1 market. The pharmaceutical giant launched medicines like Ozempic and Wegovy, which became hugely famous and successful brand names.
Insight: Novo Nordisk fights to keep Medicaid paying for weight-loss drugs
Reuters
Novo Nordisk, which lobbied to win Medicaid reimbursement for its obesity drug Wegovy, is fighting to keep that coverage as some U.S. states struggle with the treatment's costs, according to state documents, company emails and interviews with lawmakers and advocates.
Novo Nordisk (NYSE: NVO) Stock Price Prediction and Forecast 2025-2030 (Oct 2025...
24/7 Wall Street
Ozempic has become a phenomenon, much to the delight of its Danish manufacturer, Novo Nordisk A/S (NYSE: NVO).
Novo Nordisk in active talks with Trump administration on MFN
CNBC Television
Novo Nordisk U.S. President Dave Moore confirms the company is in active discussions with the Trump administration over most favored nation pricing for its popular GLP-1 drugs Ozempic and Wegovy, as it wraps up talks for the IRA Medicare drug price negotiations. It comes as the company is ramping up...
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