General Mills Inc
NYSE:GIS
ROCE
Return on Capital Employed
ROCE, or Return on Capital Employed, is a financial ratio that measures a company’s profitability in relation to the capital it employs.
ROCE Across Competitors
| Country | Company | Market Cap | ROCE | ||
|---|---|---|---|---|---|
| US |
|
General Mills Inc
NYSE:GIS
|
29.7B USD |
15%
|
|
| JP |
G
|
Goyo Foods Industry Co Ltd
TSE:2230
|
53.2T JPY |
9%
|
|
| CH |
|
Nestle SA
SIX:NESN
|
225.6B CHF |
17%
|
|
| US |
|
Mondelez International Inc
NASDAQ:MDLZ
|
87.4B USD |
9%
|
|
| FR |
|
Danone SA
PAR:BN
|
48.5B EUR |
11%
|
|
| ZA |
T
|
Tiger Brands Ltd
JSE:TBS
|
54.1B Zac |
16%
|
|
| MY |
O
|
Ocb Bhd
KLSE:OCB
|
178B MYR |
13%
|
|
| JP |
|
Global Food Creators Co Ltd
TSE:7559
|
5.5T JPY |
4%
|
|
| CH |
|
Chocoladefabriken Lindt & Spruengli AG
SIX:LISN
|
29.7B CHF |
14%
|
|
| CN |
|
Foshan Haitian Flavouring and Food Co Ltd
SSE:603288
|
246.3B CNY |
23%
|
|
| US |
|
Hershey Co
NYSE:HSY
|
32.6B USD |
23%
|
General Mills Inc
Glance View
In the bustling arena of the global food industry, General Mills Inc. emerges as a stalwart, weaving its narrative through a rich tapestry of household brands and beloved products. Founded in the late 19th century, the company has continuously evolved, deftly maneuvering through the changing tides of consumer preferences and market demands. Headquartered in Golden Valley, Minnesota, General Mills is a powerhouse that has established a significant footprint in over 100 countries worldwide. The company garners a robust line-up of products spanning across cereals, snacks, dairy products, and pet foods, with iconic brands like Cheerios, Betty Crocker, Haagen-Dazs, and Blue Buffalo forming the backbone of its portfolio. This vast assortment is strategically developed to capture both traditional aisles in brick-and-mortar supermarkets and the swiftly expanding e-commerce sector. At the core of its operational prowess is a keen focus on innovation and an astute understanding of market dynamics. General Mills thrives on its ability to identify and capitalize on burgeoning food trends—organic, natural, and wellness-focused products—realigning its offerings to meet the changing tastes of discerning consumers. The company invests significantly in research and development, aiming to not only refine existing products but also to pioneer new ones that push the culinary envelope. Meanwhile, strategic acquisitions have allowed General Mills to broaden its market reach and diversify its revenue streams. By leveraging efficient supply chain mechanisms and strong retailer relationships, it ensures that its products maintain prominence on shelves across the globe. Thus, through a confluence of strategic agility and brand resilience, General Mills continues to generate substantial revenue and remains a formidable player in the dynamic landscape of the global food industry.
See Also
ROCE, or Return on Capital Employed, is a financial ratio that measures a company’s profitability in relation to the capital it employs.
Based on General Mills Inc's most recent financial statements, the company has ROCE of 15%.
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