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Procter & Gamble Co
NYSE:PG

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Procter & Gamble Co
NYSE:PG
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Price: 142.32 USD -1.5% Market Closed
Market Cap: $330.8B

EV/EBITDA

14.5
Current
14%
Cheaper
vs 3-y average of 16.9

Enterprise Value to EBITDA (EV/EBITDA) ratio compares a company`s total enterprise value to its earnings before interest, taxes, depreciation, and amortization. It shows how much investors are paying for each dollar of the company`s earnings, including both equity and debt.

EV/EBITDA
14.5
=
Enterprise Value
$399.1B
/
EBITDA
$23.8B

Enterprise Value to EBITDA (EV/EBITDA) ratio compares a company`s total enterprise value to its earnings before interest, taxes, depreciation, and amortization. It shows how much investors are paying for each dollar of the company`s earnings, including both equity and debt.

EV/EBITDA
14.5
=
Enterprise Value
$399.1B
/
EBITDA
$23.8B

Valuation Scenarios

Procter & Gamble Co is trading below its 3-year average

If EV/EBITDA returns to its 3-Year Average (16.9), the stock would be worth $165.56 (16% upside from current price).

Statistics
Positive Scenarios
2/4
Maximum Downside
-36%
Maximum Upside
+16%
Average Downside
1%
Scenario EV/EBITDA Value Implied Price Upside/Downside
Current Multiple 14.5 $142.32
0%
3-Year Average 16.9 $165.56
+16%
5-Year Average 16.7 $164.39
+16%
Industry Average 9.3 $90.98
-36%
Country Average 14.4 $140.98
-1%

Forward EV/EBITDA
Today’s price vs future ebitda

Today's Enterprise Value EBITDA Forward EV/EBITDA
$399.1B
/
Jan 2026
$23.8B
=
14.5
Current
$399.1B
/
Jun 2026
$24.8B
=
16.1
Forward
$399.1B
/
Jun 2027
$26B
=
15.4
Forward
$399.1B
/
Jun 2028
$27.3B
=
14.6
Forward

Forward EV/EBITDA shows whether today’s EV/EBITDA still looks high or low once future ebitda are taken into account.

Peer Comparison

All Multiples
EV/EBITDA
P/E
All Countries
Close
Market Cap EV/EBITDA P/E
US
Procter & Gamble Co
NYSE:PG
330.8B USD 14.5 20.5
US
Colgate-Palmolive Co
NYSE:CL
65.5B USD 14.3 30.7
UK
Reckitt Benckiser Group PLC
LSE:RKT
32.1B GBP 9.3 10.1
US
Kimberly-Clark Corp
NYSE:KMB
32.1B USD 10.8 15.9
DE
Henkel AG & Co KGaA
XETRA:HEN3
26.9B EUR 6.8 12.9
US
Church & Dwight Co Inc
NYSE:CHD
22B USD 16.8 29.9
SE
Essity AB (publ)
STO:ESSITY B
167.7B SEK 7.3 13.2
US
Clorox Co
NYSE:CLX
12B USD 11.4 15.9
JP
Unicharm Corp
TSE:8113
1.7T JPY 8.2 25.9
MX
Kimberly-Clark de Mexico SAB de CV
BMV:KIMBERA
123.6B MXN 9.6 16.3
US
Reynolds Consumer Products Inc
NASDAQ:REYN
4.4B USD 8.8 14.7

Market Distribution

In line with most companies in the United States of America
Percentile
50th
Based on 9 875 companies
50th percentile
14.5
Low
0 — 10
Typical Range
10 — 21.5
High
21.5 —
Distribution Statistics
the United States of America
Min 0
30th Percentile 10
Median 14.4
70th Percentile 21.5
Max 1 767 274.1

Procter & Gamble Co
Glance View

In the mid-19th century, Procter & Gamble Co. began its journey as a small soap and candle manufacturer in Cincinnati, Ohio, founded by British candlemaker William Procter and Irish soapmaker James Gamble. These two immigrants saw the booming demand for reliable household essentials, a niche that would eventually fuel the company into the global powerhouse it is today. The firm navigated through the Civil War era, supplying the Union Army with soap and candles, which not only bolstered its reputation but also established a nationwide footprint. Over the decades, Procter & Gamble expanded its product line, becoming a master of brand management and consumer goods innovation. Through savvy marketing strategies and a keen focus on consumer research, P&G transformed a burgeoning chemical industry into a portfolio of legendary brands, including Tide, Pampers, and Gillette, winning the hearts of consumers worldwide. At its core, Procter & Gamble operates by understanding and responding to the daily needs of consumers with scientific precision and marketing acumen, building an empire of high-frequency consumer products. Its economic engine is fueled by a diverse array of personal health, household, and beauty products sold in over 180 countries. Leveraging economies of scale, P&G capitalizes on global brand recognition to optimize its supply chains and cost structures, ensuring competitive pricing while maintaining healthy margins. The company is a paragon of operational efficiency, continuously investing in research and development to propel product innovation and sustainability initiatives. This vigilant focus allows P&G to maintain a leadership position in the fiercely competitive consumer goods space, generating revenue through both sales of its flagship brands and strategic acquisitions that expand its market reach.

PG Intrinsic Value
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