Rocky Brands Inc
NASDAQ:RCKY

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Rocky Brands Inc
NASDAQ:RCKY
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Price: 24.08 USD -1.19%
Market Cap: 179.6m USD

Operating Margin
Rocky Brands Inc

6.4%
Current
8%
Average
3.3%
Industry

Operating Margin represents how efficiently a company is able to generate profit through its core operations.

Higher ratios are generally better, illustrating the company is efficient in its operations and is good at turning sales into profits.

Operating Margin
6.4%
=
Operating Profit
29.1m
/
Revenue
454.9m

Operating Margin Across Competitors

Country Company Market Cap Operating
Margin
US
Rocky Brands Inc
NASDAQ:RCKY
179.4m USD
6%
US
Nike Inc
NYSE:NKE
113.3B USD
8%
JP
Asics Corp
TSE:7936
2.6T JPY
16%
CH
On Holding AG
NYSE:ONON
16.7B USD
10%
US
Deckers Outdoor Corp
NYSE:DECK
16.2B USD
24%
UK
Birkenstock Holding PLC
NYSE:BIRK
9.6B USD
26%
US
Skechers USA Inc
NYSE:SKX
9.5B USD
10%
CN
Huali Industrial Group Co Ltd
SZSE:300979
65.7B CNY
19%
US
Crocs Inc
NASDAQ:CROX
6.1B USD
25%
PL
CCC SA
WSE:CCC
16.1B PLN
10%
DE
Puma SE
XETRA:PUM
3.1B EUR
6%

Rocky Brands Inc
Glance View

Rocky Brands, Inc. engages in the design, manufacture, and marketing of footwear and apparel. The company is headquartered in Nelsonville, Ohio and currently employs 2,800 full-time employees. The company markets its products under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF, Servus, NEOS, Ranger and the licensed brand Michelin. The company operates through three segments: Wholesale, Retail and Contract Manufacturing. Its Wholesale segment distributes products through a range of distribution channels representing over 10,000 retail store locations in the United States, Canada and others. Its Retail segment markets directly to consumers through its Lehigh business-to-business, including direct sales and through its CustomFit Websites, consumer e-commerce Websites, third-party marketplaces, and Rocky outlet stores. Its Contract Manufacturing segment includes sales to the United States Military, private label sales and any sales to customers in which it is contracted to manufacture or source a specific footwear product for a customer.

RCKY Intrinsic Value
28.48 USD
Undervaluation 15%
Intrinsic Value
Price
What is Operating Margin?

Operating Margin represents how efficiently a company is able to generate profit through its core operations.

Higher ratios are generally better, illustrating the company is efficient in its operations and is good at turning sales into profits.

Operating Margin
6.4%
=
Operating Profit
29.1m
/
Revenue
454.9m
What is the Operating Margin of Rocky Brands Inc?

Based on Rocky Brands Inc's most recent financial statements, the company has Operating Margin of 6.4%.

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