Ulta Beauty and Target have announced they will end their partnership in 2026. Both companies agreed not to renew their current deal, which is set to expire in August 2026.
The partnership, started four years ago, brought Ulta Beauty shops into more than 600 Target stores across the United States. It allowed customers to buy Ulta's beauty products at Target locations and link their Ulta Beauty Rewards with Target Circle accounts.
Ulta Beauty at Target will continue to be available in stores and online until the partnership officially concludes.
What is the Ulta Beauty and Target partnership?
It is a collaboration where Ulta Beauty opened mini shops inside hundreds of Target stores, letting shoppers buy Ulta products and link rewards programs.
When will the partnership end?
The partnership will officially end in August 2026.
Can I still shop Ulta Beauty at Target for now?
Yes, Ulta Beauty products will remain available at participating Target stores and online until the partnership ends.
Sources
Ulta Beauty and Target plan to conclude partnership in 2026
Reuters
Reuters
Ulta Beauty and Target on Thursday said they have mutually agreed to end their partnership in 2026.
Ulta Beauty and Target Announce Plans to Conclude Partnership in 2026
Business Wire
Business Wire
BOLINGBROOK, Ill. & MINNEAPOLIS--(BUSINESS WIRE)--Ulta Beauty and Target Announce Plans to Conclude Partnership in 2026.
Ulta and Target will end deal for in-store beauty shops next year
CNBC
CNBC
Ulta Beauty and Target said Thursday that they have decided to end a deal that opened makeup and beauty shops in hundreds of Target's stores next year. Through the partnership, Target opened more than 600 Ulta shops inside of its stores, according to a Target spokesperson.
Target and Ulta Beauty to End Shop-in-Shop Partnership Next Year
PYMNTS
PYMNTS
Target and Ulta Beauty said Thursday (Aug. 14) that they have mutually agreed not to renew their shop-in-shop partnership when the current agreement expires in August 2026. The Ulta Beauty at Target experience, which offers access to beauty products and lets customers link their Ulta Beauty Rewards...
Ulta Beauty, Target to End Partnership
WSJ
WSJ
Ulta Beauty and Target are going their separate ways, four years after a partnership brought Ulta's cosmetic products to Target's stores and website.
Why Ulta Beauty is closing hundreds of store-in-stores in 2026: Is your location...
Fast Company
Fast Company
Ulta Beauty and Target Corp. announced on Thursday that they won't be renewing their in-store partnership, which ends a year from now in August 2026.
Calling It Quits, Ulta Beauty And Target's Partnership Unravels
Forbes
Forbes
Ulta Beauty and Target just announced they won't renew their five-year partnership after reaching 600 Ulta-Target shop-in-shops, falling short of their original goal of 800 locations. With the partnership ending in August 2026, Target's got a year to prepare to dismantle the Ulta in-store concession...
Target Ends Ulta Deal As Shop-In-Shops Face Strategy-Or-Stopgap Moment
Forbes
Forbes
Three headlines in rapid succession this month have shifted the conversation around shop-in-shop strategy: the Target x Ulta split, Claire's bankruptcy, and the Best Buy × IKEA launch. Together, they mark a turning point for the model, away from blanket expansion and toward disciplined, results-driv...
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