Roku Inc
NASDAQ:ROKU

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Roku Inc
NASDAQ:ROKU
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Price: 102.455 USD -0.29%
Market Cap: 15.1B USD

P/S

3.3
Current
24%
More Expensive
vs 3-y median of 2.7

Price to Sales (P/S) ratio shows how much investors pay for each dollar of a company`s sales. It`s calculated by dividing the company`s market value by its total revenue.

P/S
3.3
=
Market Cap
$15.2B
/
Revenue
$4.5B

Price to Sales (P/S) ratio shows how much investors pay for each dollar of a company`s sales. It`s calculated by dividing the company`s market value by its total revenue.

P/S
3.3
=
Market Cap
$15.2B
/
Revenue
$4.5B

Valuation Scenarios

Roku Inc is trading above its 3-year average

If P/S returns to its 3-Year Average (2.7), the stock would be worth $82.69 (19% downside from current price).

Statistics
Positive Scenarios
0/4
Maximum Downside
-54%
Maximum Upside
No Upside Scenarios
Average Downside
27%
Scenario P/S Value Implied Price Upside/Downside
Current Multiple 3.3 $102.46
0%
3-Year Average 2.7 $82.69
-19%
5-Year Average 3.1 $96.52
-6%
Industry Average 1.5 $46.81
-54%
Country Average 2.4 $74.9
-27%

Forward P/S
Today’s price vs future revenue

Today's Market Cap Revenue Forward P/S
$15.2B
/
Oct 2025
$4.5B
=
3.3
Current
$15.2B
/
Dec 2025
$4.8B
=
3.2
Forward
$15.2B
/
Dec 2026
$5.4B
=
2.8
Forward
$15.2B
/
Dec 2027
$6.1B
=
2.5
Forward
$15.2B
/
Dec 2028
$6.6B
=
2.3
Forward

Forward P/S shows whether today’s P/S still looks high or low once future revenue are taken into account.

Peer Comparison

All Multiples
P/S
P/E
All Countries
Close
Market Cap P/S P/E
US
Roku Inc
NASDAQ:ROKU
15.2B USD 3.3 -547.2
US
Netflix Inc
NASDAQ:NFLX
356B USD 8.2 34.3
US
Walt Disney Co
NYSE:DIS
203.8B USD 2.2 16.4
LU
Spotify Technology SA
NYSE:SPOT
104.6B USD 5.3 63.8
US
Warner Bros Discovery Inc
NASDAQ:WBD
70.4B USD 1.9 145.3
NL
Universal Music Group NV
AEX:UMG
38.1B EUR 2.5 6.8
US
TKO Group Holdings Inc
NYSE:TKO
39.7B USD 9.1 173.4
US
Live Nation Entertainment Inc
NYSE:LYV
32.7B USD 1.3 101.4
CN
Tencent Music Entertainment Group
NYSE:TME
25B USD 5.4 16
US
Warner Music Group Corp
NASDAQ:WMG
15.6B USD 2.3 43.3
FR
Bollore SE
PAR:BOL
13.2B EUR 8.5 -7.8
P/E Multiple
Earnings Growth PEG
US
Roku Inc
NASDAQ:ROKU
Average P/E: 66.7
Negative Multiple: -547.2
N/A N/A
US
Netflix Inc
NASDAQ:NFLX
34.3
25%
1.4
US
Walt Disney Co
NYSE:DIS
16.4
6%
2.7
LU
Spotify Technology SA
NYSE:SPOT
63.8
42%
1.5
US
Warner Bros Discovery Inc
NASDAQ:WBD
145.3
N/A N/A
NL
Universal Music Group NV
AEX:UMG
6.8
2%
3.4
US
TKO Group Holdings Inc
NYSE:TKO
173.4
423%
0.4
US
Live Nation Entertainment Inc
NYSE:LYV
101.4
7%
14.5
CN
Tencent Music Entertainment Group
NYSE:TME
16
22%
0.7
US
Warner Music Group Corp
NASDAQ:WMG
43.3
40%
1.1
FR
Bollore SE
PAR:BOL
Negative Multiple: -7.8
-39%
N/A

Market Distribution

In line with most companies in the United States of America
Percentile
61st
Based on 11 520 companies
61st percentile
3.3
Low
0 — 1.2
Typical Range
1.2 — 4.1
High
4.1 — ∞
Distribution Statistics
the United States of America
Min 0
30th Percentile 1.2
Median 2.4
70th Percentile 4.1
Max 4 613 274.2

Roku Inc
Glance View

Roku Inc., founded in 2002 by Anthony Wood, has grown from a modest startup into a key player in the streaming industry, transforming how consumers access content in the digital age. Situated at the intersection of media, technology, and consumer preference, Roku developed its business around making television viewing more convenient and personalized. The company's rise began with its now-iconic streaming devices, which offer a straightforward, user-friendly interface for accessing a plethora of streaming services like Netflix, Hulu, and Disney+. By embedding its operating system in smart TVs, Roku extended its influence, offering a seamless viewing experience that simplified the often fragmented ecosystem of internet-based television. This strategic focus on user experience catapulted Roku into millions of homes, effectively positioning the company as a gatekeeper to the world of streaming content. The company’s business model rests on two primary revenue streams: platform revenue and player revenue. While initially deriving income from selling its streaming devices, Roku has increasingly leaned into the higher-margin platform side of its business. This aspect includes advertising via its own channel and from partnerships with other streaming services. It's through this ad-based model that Roku has found lucrative opportunities, capitalizing on its wide user base by selling ad space and marketing services directly on its platform. Additionally, Roku earns revenue through licensing arrangements with TV manufacturers to integrate its operating system and receives a share of subscription fees when users subscribe to services through its platform. This dual-revenue approach has allowed Roku to not only survive but thrive in a fiercely competitive landscape, marrying hardware with a robust advertising and subscription ecosystem.

ROKU Intrinsic Value
56.192 USD
Overvaluation 45%
Intrinsic Value
Price